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About WPP Media
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. WPP Media is WPPs global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com
At WPP Media, we believe in the power of our culture and our people. Its what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Medias shared core values:
- Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
- Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
- Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
About EssenceMediacom: A Leading WPP Media Brand,
EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the worlds best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy \u2014 built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.
Role Summary and Impact
Reporting of the role
This role reports to: Sr. Business Director - Strategy
3 Best things about the job:
- Drive audience and cultural insights that help inform the media and partnership investments for FMCG client
- Exposure to best of tools and partnership eco-system that enables data-driven insights, and constantly learning about new innovation opportunities
- Best practices and case studies from GroupM
In this role, your goals will be:
In three months:
- Understand the brand portfolio, competition set, current research and studies and client requirements
- Ability to read both structured data (brand health, media investments) and unstructured data ( Youtube comments, social posts) to craft an understanding of what is relevant for brand and its strength and weaknesses
- Use social listening and 3 rd party tools to craft reports and studies that address requirements eg: GenZ media trends, analysing category conversations around themes like festivals or tracking and monitoring current campaigns
In six months:
- You would be the go-to expert on any kind of audience and cultural insights which will help planners and clients to better create media plans and partnerships
- Understand the specific cohorts related to the client business and go deep on how to address them in media and communication
- Set up cadence and structures for brand reporting on social listening, insights, cultural oppurtunities
- Collaborate with the necessary teams during the course of a campaign or an Annual Plan to create frameworks and provide point of view on new trends.
In 12 months:
- Create a positioning and media map for client brands vs competition and improvement areas
- Recognised contributor adding value from qualitative and quantitative research to improve media plans (Eg: recommending a new platform, capitalising on a new trend)
Responsibilities of the role:
- Custodian of all insights around a brand: brand tracks, consumer research from client, tool outputs
- Crafting the project scope, tools needed, and the content to be covered
- Ability to effectively present the work in a compelling storytelling manner.
- Explore new methodologies, use of AI tools in audience and cultural understanding
Skills and Experience
What you will need:
- Understanding of various qualitative and quantitative tools like TGI, GWI, Unmetric, Talkwalkeretc
- Should have the capability of mining and articulating media/consumer insights.
- Understanding of media eco-system, cultural tentpoles ability to craft POVs on how these can be leveraged by client (Eg: Emerging sports partnerships)
Minimum qualifications:
- MBA
- 5+ years of Qualitative / Quantitative Research experience
- Keen interest in consumer behaviour, media landscape, brands and marketing
