Group Head (Influencer Marketing)

About the Role:

Group Head

Key Responsibilities:

1. Business & Account Leadership

• Lead a group of key accounts or brand clusters, ensuring consistent revenue growth and client satisfaction.
• Develop and implement business plans aligned with company goals and revenue targets.
• Identify new opportunities for organic growth within existing accounts and support new business pitches.
• Manage P&L for the assigned business unit, ensuring profitability and cost efficiency.

2. Cross-Functional Collaboration

• Act as a central point of coordination across

  Sales, Planning & Strategy, Pricing, and Campaign Management

  teams.
• Drive smooth communication and collaboration between departments to ensure timely project execution and high-quality output.
• Identify process inefficiencies and work with department leads to design better workflows and structures.
• Ensure deliverables align with client objectives, creative direction, and brand tonality.

3. Client Strategy & Relationship Management

• Partner with senior clients and brand leaders to understand objectives, challenges, and KPIs.
• Translate client needs into actionable influencer marketing strategies and measurable outcomes.
• Conduct quarterly business reviews with key clients to evaluate performance, share insights, and identify improvement areas.
• Maintain strong client relationships by ensuring consistent performance and proactive communication.

4. Team Leadership & Development

• Lead, guide, and mentor a team of Account Managers, Associates, and Executives within the business vertical.
• Define clear goals, growth paths, and performance metrics for each team member.
• Conduct regular team meetings, performance reviews, and knowledge-sharing sessions.
• Encourage cross-learning and alignment across client verticals.

5. Strategic Planning & Growth

• Collaborate with the Strategy and Planning team to conceptualize campaign ideas, influencer strategies, and content frameworks.
• Stay updated on influencer trends, platforms, and data insights to drive innovative solutions.
• Support senior management in forecasting revenue and preparing business performance reports.
• Represent the company in key industry discussions, client presentations, and partnership meetings.

Key Skills & Requirements:

• Experience:

  4-8 years of experience in influencer marketing, digital marketing, or integrated communication, with at least 23 years in a leadership or account management role.

• Education:

  Bachelor's degree in Marketing, Mass Communication, or related field (MBA preferred).
• Deep understanding of influencer marketing, brand communication, and digital ecosystems.
• Proven experience managing multiple accounts and leading cross-functional teams.
• Strong problem-solving, analytical, and decision-making skills.
• Excellent communication, presentation, and stakeholder management skills.
• Ability to work under pressure, manage deadlines, and maintain high-quality output.