As Group Head -Analytics, you will be driving the implementation of Data solutions for client projects. You will help design, scope, and deliver right-fit audience data strategies, leveraging the Technology Analytics teams to support the implementation of your recommendations.
Working closely with the Head of Data Consulting, you will have expertise to set strategic vision and roadmap for digital transformation and improved consumer experience backed by best practices for utilizing first party data through frameworks of acquisition, enrichment, activation measurement. You will also have extensive consultative experience and a strong understanding of the changing landscape on identity resolution, data privacy, governance ethics.
Reporting of the role:
This role reports to the Managing Partner, for Choreograph
3 best things about the job:
1. Be a member of a high performing team focused on consulting, technology, data, partners and platforms, a key strategic growth area for WPPMedia.
2. Work in an environment that promotes freedom, flexibility, empowerment, and diverse working styles to solve real business problems.
3. The opportunity to learn collaborate with a wide range of stakeholders across all GroupM agencies business units.
In this role, your goals will be:
In three months:
- Thorough understanding of the solution frameworks for First party data consulting and commenced utilizing those for client engagement briefs.
- Deployed data solutions consultancy project framework for client projects. Lead new business pitches, presentations and respond to briefs with proposals.
In six months:
- Has gained any outstanding accreditation/certifications of relevant technologies utilized within the team.
- Developed strong working relationships with all team members and relevant stakeholders (eg agencies, partners, Choreograph teams across agencies, WPP opcos).
In twelve months:
- Delivered a successful client data project, from brief to deployment which delivers on client proposed KPI s.
- Helped refine and develop new frameworks to enhance the consulting playbook(s) for the team.
What your day job looks like at WPP Media:
- Support Data solutions team on client brief understanding, gathering requirements and drafting responses, working with the analytics technology directors to develop tailored solutions using proprietary or partner technologies.
- Conduct client data technology audits for development of audience strategies.
- Deliver detailed digital transformation roadmaps to support audience activation, provided in a client-ready format.
- Project manage all signed-off SOW s, from initiation to closure and ensure effective delivery.
- Work closely with agency planning teams to identify opportunities for clients within GroupM Choreograph service scope.
- As the SME on data marketplaces, be the POC for GroupM buying teams with enquiries on data strategy for media activation (source, validate, build).
- Develop agency data champions in your respective market, through training and enablement programs covering Identity resolutions, data governance and ethics policies, as defined by our global and legal teams.
- Work with the GroupM Regional Marketing teams to create deliver Learning Development sessions on our partner solutions to GroupM buying and agency teams.
- Lead and develop key relationships with relevant data technology partners, working with investment agencies to deliver opportunities that support our client and internal requirements.
- Any other ad-hoc projects or tasks relevant to the position.
- Build a great working relationship with your team, market teams and client team, operating seamlessly together to deliver success for our clients, across the briefing, booking, set up, optimization and reporting processes.
What you'll bring:
- bachelors degree in a relevant quantitative field (Engineering, Computer Science, Analytics)
- 5+years in a media, data technology consulting role, with expertise around developing client data strategies (eg CRM, 1st party, 3rd party, CDP/DMP s) for activation.
