Group Head- Analytics

You will be working as a Digital Analytics Specialist for Choreograph, a leading WPP Media brand. With a focus on consulting, technology, data, partners, and platforms, you will play a key role in implementing and managing Google Analytics and Google Tag Manager for web and mobile platforms. Your responsibilities will include conducting in-depth analysis of user behavior, collaborating with internal teams to translate data into insights, ensuring data accuracy through robust QA processes, developing dashboards for monitoring key KPIs, and supporting A/B testing and CRO initiatives. You will also work on data integration, participate in client meetings, and effectively communicate complex data concepts. **Key Responsibilities:** - Implement and manage Google Analytics and Google Tag Manager for web and mobile platforms. - Conduct deep-dive analysis of user behavior, traffic sources, and conversion funnels. - Collaborate with internal teams to translate data into insights. - Ensure data accuracy through robust QA processes. - Develop dashboards and reports for monitoring key KPIs. - Support A/B testing, personalization, and CRO initiatives. - Work on data integration and export using GA APIs and BigQuery. - Participate in client meetings and effectively communicate complex data concepts. **Qualifications Required:** - Proficiency in Google Analytics (GA4) implementation and analysis. - Hands-on experience with Google Tag Manager (web & app). - Strong stakeholder management and communication skills. If you are passionate about shaping the next era of media and are looking for a role where you can contribute to a high-performing team while learning and collaborating with a wide range of stakeholders, then this opportunity at Choreograph, a leading WPP Media brand, could be the perfect fit for you.,