Graphic Designer

Role Summary:

Graphic Designer

Key Responsibilities:

1. Brand Identity & Visual Design (30%)

• Develop and maintain a cohesive

  visual identity

  across all digital and print media.
• Ensure all design work aligns with CloudTailor's

  brand guidelines

  , tone, and aesthetics.
• Conceptualize and execute designs for presentations, pitch decks, and internal communications.

2. Digital Content Creation (40%)

• Design creatives for

  Instagram, Facebook, YouTube, WhatsApp, LinkedIn

  , etc., including static posts, reels covers, story layouts, and motion graphics.
• Collaborate with social media and marketing teams to produce

  eye-catching content

  that improves engagement and conversion.
• Design assets for

  digital campaigns

  , including banner ads, influencer promotions, product showcases, and landing pages.

3. Product & Campaign Design (15%)

• Create designs for

  lookbooks, catalogues, packaging, brochures

  , and other marketing materials.
• Work closely with the merchandising and fashion teams to support

  product photoshoots

  , styling guides, and seasonal campaigns.

4. Print & Event Collateral (10%)

• Design in-store branding elements, posters, flyers, standees, hoardings, and exhibition materials.
• Support design requirements for offline stores, partnerships, and event activations.

5. Coordination & Delivery (5%)

• Work with vendors, printers, and production teams for output accuracy and quality.
• Manage multiple projects and deadlines with attention to detail and timely delivery.

Required Skills & Qualifications:

• Bachelors degree in Graphic Design, Visual Communication, Fine Arts, or a related field.
• 2–5 years of professional design experience in fashion, lifestyle, or D2C

  startups

  .
• Proficiency in tools like

  Adobe Photoshop, Illustrator, InDesign, After Effects,

  and

  Canva

  .
• Hands-on experience with

  AI-powered video editing tools

  such as

  CapCut, Veo 3

  , and familiarity with

  generative AI platforms like ChatGPT

  for content ideation and workflow automation.
• Strong

  prompting knowledge

  to effectively leverage AI for design, video editing, and creative storytelling.
• A strong portfolio showcasing creative and commercially relevant designs.
• Understanding of fashion aesthetics, design trends, and consumer behaviour.
• Good communication skills and ability to present creative ideas to stakeholders.