Graphic Designer

Role Overview

Graphic Designer & Digital Marketing Specialist

next-gen creative + growth role

Key Responsibilities

Creative & Design

• Design stunning visuals for

  social media, campaigns, landing pages, presentations, and product launches

  .
• Use

  AI-powered tools

  such as

  Adobe Firefly, Canva Magic Design, Leonardo AI, AdCreative.ai, Midjourney

  , and

  Fotor

  to ideate, prototype, and create engaging content faster and smarter.
• Maintain and evolve the

  visual identity

  across all channels — ensuring consistency and brand resonance.
• Experiment with

  AI-based trend forecasting, prompt engineering, and design automation

  .
• Work collaboratively with the marketing team to translate ideas into campaigns that look beautiful and perform brilliantly.
  

Digital Marketing & Brand Growth

• Plan, execute, and monitor

  digital marketing campaigns

  across platforms — organic and paid.
• Design, schedule, and analyze posts using

  Sprout Social

  and other content scheduling tools.
• Use

  Surfer SEO

  to optimize blog graphics, web banners, and creative assets for discoverability and engagement.
• Create ad creatives and landing page visuals using

  AdCreative.ai

  for Meta, LinkedIn, and Google Ads.
• Develop and manage

  content calendars

  , ensuring cross-platform storytelling consistency.
• Use

  AI tools (ChatGPT, Jasper, Surfer SEO)

  for campaign ideation, copy optimization, and content scaling.
• Track performance metrics, CTR, impressions, and conversion rates — and use data insights to improve campaign ROI.
  
• Collaborate with SEO, product, and sales teams to deliver

  data-backed creative strategies

  .

Must-Have Skills

• Bachelor’s degree in

  Graphic Design, Digital Marketing, Visual Communication, or related discipline

  .

• 2–6 years

  of experience in digital design, creative strategy, or marketing.
• Strong

  portfolio

  showcasing both design excellence and campaign performance.
• Proficiency with:
  

• Adobe Creative Suite

  (Illustrator, Photoshop, InDesign, After Effects)

• AI Design & Marketing Tools:

• Adobe Firefly

• Canva Magic Design

• Leonardo AI

• AdCreative.ai

• Surfer SEO

• Sprout Social

• Solid understanding of

  social media algorithms, ad formats, and content engagement metrics

  .
• Strong visual sense — typography, layout, motion, and brand storytelling.
  
• Excellent communication skills and a knack for turning creative ideas into measurable outcomes.
  

Nice-to-Have Skills

• Experience in

  motion graphics, animation, or short-form video editing

  (After Effects, Premiere Pro).
• Familiarity with

  Figma

  or UI/UX workflows.
• Knowledge of

  marketing automation tools

  (HubSpot, Mailchimp, Zapier).
• Hands-on experience running

  Google Ads, Meta Ads, or LinkedIn campaigns

  .
• Curiosity for

  AI prompt engineering

  and emerging creative tech.