Graphic Designer

Job Description

JOB BRIEF: To lead and execute communication design for external clientshelping them build their brand identity, tone of voice, and marketing presence across digital and offline platforms. CORE RESPONSIBILITIES: Translating business briefs into compelling brand stories Crafting high-impact content: website copy, pitch decks, brochures, taglines, and brand narratives Developing tone of voice and brand identity guides for diverse clients Collaborating with visual designers to align messaging with brand look-and-feel Writing and structuring communication for social media, product packaging, and digital campaigns Researching industry trends to create context-specific messaging strategies Proofreading and refining existing client copy to improve clarity, tone, and performance Building presentation decks and strategic documents for internal and client-facing use Coordinating directly with clients and internal teams to manage timelines and creative direction ADD ON RESPONSIBILITIES: Supporting new client onboarding with communication audits and brand clarity sessions Creating content calendars, messaging frameworks, and creative campaign outlines Helping visualize communication flows across customer journeys Contributing to workshops or brainstorming sessions for naming, content, and positioning Keeping an archive of case studies and content libraries for reference REQUIREMENTS & SKILLS: 13 years of experience in content strategy, communication design, or branding Strong command of written English and Hindi Prior experience with agency, consulting, or brand-side content creation Comfort with tools like Google Workspace, Canva, Figma, and Adobe tools for layout Basic understanding of digital platforms (social, website, eCommerce, CRM) Ability to manage multiple client projects with clear ownership and creativity Strong communication and interpersonal skills to collaborate with both teams and clients Bonus: Experience working with early-stage startups or founder-led brands ELIGIBILITY (Must Read): 13 years of practical experience in communication, copywriting, or branding Formal degrees are optionalportfolio and approach matter more Share at least 23 relevant case studies or writing samples