Graphic Designer (1-2 yr exp)

Graphic Designer – KRA (Key Result Areas)

1. Creative Design & Visual Quality

• Design creatives for social media posts, ads, banners, brochures, posters, and websites
• Maintain brand consistency across all designs
• Ensure designs are visually appealing, modern, and aligned with marketing goals
• Follow latest design trends and platform-specific requirements

KPI:

• Quality score from team/client feedback
• Rework percentage below 10%

2. Social Media & Marketing Creatives

• Create creatives for Facebook, Instagram, LinkedIn, Google Ads
• Design static posts, carousels, reels covers, ad banners
• Deliver creatives as per content calendar and campaign timelines

KPI:

• Timely delivery of creatives (95% on-time)
• Engagement improvement through design support

3. Website & Digital Assets

• Design website banners, landing page creatives, UI elements
• Optimize creatives for fast loading & responsive design
• Coordinate with web developers & SEO team

KPI:

• Design compatibility with web standards
• Zero major design errors post-launch

4. Brand Identity & Collateral

• Design and update logos, brand kits, presentations, flyers, standees
• Maintain brand guidelines for each client
• Create print-ready and digital formats

KPI:

• Approval rate on first submission
• Consistency across all brand materials

5. Time Management & Productivity

• Manage multiple projects simultaneously
• Prioritize tasks as per urgency
• Meet deadlines without compromising quality

KPI:

• Task completion rate
• Adherence to deadlines

6. Coordination & Communication

• Coordinate with SEO, social media, sales & client servicing teams
• Understand briefs clearly and ask questions when needed
• Implement feedback efficiently

KPI:

• Turnaround time after feedback
• Team satisfaction score

7. Tools & Skill Development

• Proficient in Photoshop, Illustrator, Canva, Figma (basic UI)
• Stay updated with new tools, AI design support & trends
• Continuous learning and skill improvement

KPI:

• Tool proficiency improvement
• Creative innovation contribution

8. Compliance & Process Adherence

• Follow company design SOPs
• Proper file naming, storage & version control
• Maintain backups of all creatives

KPI:

• Process adherence rate
• Zero data/file loss issues

Applicable For:

• Graphic Designer (Fresher / 6–24 Months Experience)
• Digital Marketing Agency
• In-house Marketing Team

Job Type: Full-time

Pay: ₹12,000.00 - ₹18,000.00 per month

Benefits:

• Cell phone reimbursement
• Internet reimbursement

Work Location: In person