Graphic Design Lead

Location: Ahmedabad, Gujarat

Job Overview:

Key Responsibilities:

• Graphic Design:
• Design visually striking graphics for use across digital platforms, including social media, websites, email campaigns, and advertisements.
• Develop creative concepts and design layouts, infographics, promotional banners, and other visual content that aligns with branding strategies.
  
• Team Lead:
• Lead and mentor a team of graphic designers and UI/UX designers.
• Oversee the creation of visual content for various media, including digital, print, and social media.
• Ensure all design work aligns with brand guidelines and project requirements.
• Collaborate with marketing, product, and development teams to ensure cohesive design execution.
• Manage multiple projects simultaneously, ensuring timely delivery and high-quality output.
• Provide feedback and creative direction to team members.
• Stay updated on industry trends and incorporate best practices into design work.
• Ensure all designs are on-brand, high-quality, and optimized for various platforms.
  
• Video Editing & Motion Graphics:
• Edit and produce high-quality videos for diverse digital platforms including YouTube, Instagram, TikTok, and Facebook.
• Create and integrate motion graphics, animations, and visual effects to enhance storytelling and user engagement.
• Work on video projects from conception to final delivery, ensuring that all videos meet brand guidelines and objectives.
• Design and animate short-form videos, explainer videos, and video ads.
• Enhance video content with sound design, voiceovers, and music, ensuring audio-visual harmony.
  
• Collaboration & Strategy:
• Work closely with the creative team, content managers, and marketing team to understand project requirements and develop compelling visual concepts.
• Participate in brainstorming sessions to contribute innovative ideas for creative campaigns.
• Incorporate feedback from clients and stakeholders to refine designs and videos, ensuring the final product aligns with project goals.
  
• Quality Assurance:
• Maintain a high level of attention to detail while working with design and video assets.
• Ensure all content adheres to industry best practices in terms of aesthetics, branding, and technical quality.
• Stay current on design and video production trends to keep content fresh and innovative.

Qualifications:

• Bachelor's degree or equivalent experience in Graphic Design, Motion Graphics, Visual Arts, or related field.
• Professional experience in graphic design and video editing.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, After Effects, Premiere Pro) and other relevant design and video editing tools.
• Strong portfolio showcasing both graphic design and video editing/motion graphics work.
• Solid understanding of video formats, resolutions, and optimization for various platforms (social media, YouTube, etc.).
• Excellent eye for design, motion graphics, storytelling, and branding.
• Strong organizational skills and ability to prioritize tasks in a fast-paced environment.
• Ability to manage multiple projects simultaneously while adhering to deadlines.

Desirable Skills:

• Experience with 3D motion graphics or animation.
• Knowledge of UI/UX design principles.
• Experience with social media content creation and strategy.
• Familiarity with video/audio editing software beyond Adobe Suite (e.g., Final Cut Pro, DaVinci Resolve).
• Understanding of copyright laws, stock footage licensing, and music rights.