Google & Meta Ads Specialist

Job Overview

The Paid Media Manager's basic role is to help our clients achieve their business goals. They will execute complex B2B and B2C marketing campaigns across various paid media channels (Google, Facebook, Instagram, LinkedIn, and Bing).

This position will play a key role in developing and planning media strategies, executing against the plan, and delivering campaign performance results. To create a cohesive marketing campaign, they will collaborate with the Sales and Content teams.

Duties

• Work on projects on Paid Media SEM, Display, Social media on different clients
• Apply line functions, operations, management viewpoints and organization process, policies and practices that affect each phase of business.
• Analyse, track and optimize on an ongoing activities basis effective benchmarks for measuring the campaigns performance including keyword/placement bids, account daily/monthly budget caps, impression share, quality score, CTR, conversion rate and other important metrics and proactively make strategic recommendations to meet campaign goals and improve performance.
• Setting performance goals and objectives with mentor supervisor.
• Budgets are spent within daily/monthly limits as assigned.
• Assistance to domain seniors in studying and forecasting market needs, planning executing product launches and campaigns.
• Learning taking up the preparation of the Monthly, Quarterly yearly digital performance with various Media Brand team.
• Reviewing the new technologies and keeping updated at the forefront for developments in Digital marketing.
• * Become proficient in bidding strategy and track bids in line with marketing objectives and budgets to maintain desired ranking on select search engines.
• Study competition and recommend /implement changes to gain edge above competition.
• Become proficient in running Online Marketing campaigns, specializing in Pay Per Click (PPC), Display Marketing, Search Engine Optimization, Social Media Marketing, Social Media Marketing, UAC & Shopping Campaigns.
• Provide oversight and work closely with the other team members to meet client goals.

Requirements

• Proven experience in marketing or a related field
• Strong knowledge of running Ads across various digital marketing platforms.
• Excellent analytical skills to interpret data and make informed decisions
• Ability to work effectively in a fast-paced environment
• Strong communication and interpersonal skills
• Bachelor’s degree in Marketing, Advertising, or related field
• Immediate Joiner
• Minimum 3+ years of experience
• Immediate Joiner***

Job Type: Full-time

Pay: ₹20,000.00 - ₹45,000.00 per year

Benefits:

• Health insurance
• Paid sick time
• Paid time off

Schedule:

• Day shift
• Fixed shift
• Monday to Friday
• Weekend availability

Supplemental Pay:

• Performance bonus
• Yearly bonus

Ability to commute/relocate:

• Hinjewadi, Pune, Maharashtra: Reliably commute or planning to relocate before starting work (Required)

Education:

• Bachelor's (Required)

Experience:

• 3year: 1 year (Required)

Location:

• Hinjewadi, Pune, Maharashtra (Required)

Work Location: In person