Google and Meta Ads Expert

APPLY NOW Job Description Aureate Labs is shaping a new era of B2C and D2C e-commerce by designing and building breakthrough experiences and helping brands improve how their customers shop. As a leading e-commerce development agency, we thrive on innovation and are committed to delivering cutting-edge solutions. To support our expanding projects, we are looking for a skilled Google/Meta Ads Expert to join our growing team in Surat. Roles and Responsibilities Plan, create, and manage paid advertising campaigns across Google Ads (Search, Display, Shopping) and Meta Ads (Facebook, Instagram) platforms. Conduct keyword research, audience segmentation, and competitor analysis to define ad targeting strategies. Design conversion-driven ad funnels for eCommerce websites, focused on ROAS, CTR, and customer acquisition. Monitor and analyze campaign performance, optimizing for lower CAC and higher ROAS. Collaborate with design and content teams to develop ad creatives, copy, and landing pages tailored for performance. Set up A/B tests for creatives, headlines, CTAs, and audience targeting strategies. Maintain and optimize product feeds for Google Shopping and Meta Catalog. Implement tracking tools like Google Analytics, Meta Pixel, and GA4 to measure ad performance and customer journeys. Provide weekly and monthly performance reports, insights, and recommendations to internal stakeholders. Stay updated with platform algorithm changes, ad policies, and eCommerce ad trends. Technical Skills You Should Have Proven hands-on experience with Google Ads (especially Google Shopping), Meta Ads Manager, and Performance Max campaigns. In-depth knowledge of eCommerce metrics like ROAS, LTV, AOV, CAC, CTR, etc. Experience with Google Merchant Center, Meta Commerce Manager, and product feed management tools. Familiarity with GA4, Google Tag Manager, and Meta Pixel for tracking and analytics setup. Strong analytical skills with proficiency in Excel, Looker Studio, or other reporting tools. Ability to craft high-performing ad copy and work with creative teams to guide visual assets. Understanding of customer journey mapping, funnel strategies, and retargeting techniques. Excellent communication and campaign reporting skills. Qualification Bachelor s Degree in Marketing, Digital Media, Business, or a related field. Experience Minimum 2 years of experience in Google and Meta Ads.