Google Ads Specialist

Job Description

Plan, create, and manage Google Ads campaigns (Search, Display, Video, Shopping, etc.) Conduct keyword research and competitor analysis to maximize campaign effectiveness Monitor campaign performance and optimize based on data insights to meet KPIs (CTR, CPC, CPA, ROAS) Write compelling ad copy and perform A/B testing of ads Set up conversion tracking and analyze user behavior to refine campaigns Prepare performance reports and provide actionable recommendations Collaborate with the marketing team to align ads with business goals and seasonal promotions Stay updated with the latest trends and best practices in paid advertising and digital marketing Job Type: Full-time Pay: ₹30,000.00 - ₹45,000.00 per month Schedule: Day shift Supplemental Pay: Yearly bonus Work Location: In person