Google Ads & Meta Ads Specialist - UK Shift

Job description

About the Role:

We’re on the hunt for a performance-driven Ads Specialist with proven expertise in managing Google Ads and Meta Ads (Facebook & Instagram). The ideal candidate will have at least 2 years of hands-on experience running paid campaigns with a strong focus on ROI, lead generation, and brand visibility.

Key Responsibilities:

• Plan, launch, and optimize Google Ads campaigns (Search, Display, Shopping, YouTube)
• Manage and scale Meta Ads across Facebook and Instagram via Meta Ads Manager
• Conduct keyword research, audience targeting, and competitor analysis
• Create and test ad creatives, copies, and landing page performance
• Monitor campaign performance, manage budgets, and ensure proper tracking via UTM/GA4
• Generate detailed reports and actionable insights to improve campaign performance
• Work closely with content/design teams to align ad strategy with brand messaging

Requirements:

• Minimum 2 years of experience in digital advertising (Google + Meta platforms)
• Deep understanding of Google Ads (Search, Display, Shopping, YouTube)
• Proficiency with Meta Ads Manager and campaign optimization
• Familiarity with tools like Google Analytics, Tag Manager, Google Keyword Planner, UTM builder
• Strong analytical skills with data-driven decision-making ability
• Excellent command of ad copywriting, A/B testing, and CTR optimization

Nice to Have:

• Google Ads or Meta Blueprint certification
• Experience with lead gen and conversion-focused funnels
• Knowledge of CRM or remarketing setup
• Experience working in agencies or managing multiple accounts

Job Types: Full-time, Permanent

Pay: ₹25,000.00 - ₹35,000.00 per month

Benefits:

• Paid sick time
• Paid time off
• Provident Fund

Schedule:

• Fixed shift
• Monday to Friday
• UK shift

Ability to commute/relocate:

• Noida - 201301, Uttar Pradesh: Reliably commute or planning to relocate before starting work (Required)

Education:

• Bachelor's (Preferred)

Experience:

• Social media marketing: 2 years (Preferred)

Work Location: In person