Google Ads Executive

0 - 2 years

2 - 4 Lacs

Posted:12 hours ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

Role Overview:

We are hiring a Google Ads Executive with expertise in PPC strategy, AI-driven campaign optimizations, Performance Max campaigns, and conversion rate optimization (CRO). The ideal candidate should be data-driven, analytical, and skilled in scaling ad campaigns profitably.

Key Responsibilities:

- Plan, execute, and optimize Google Search, Display, YouTube, Shopping, and Performance Max campaigns.

- Utilize AI-driven bid strategies, audience signals, and automation tools for campaign scaling.

- Conduct keyword research, competitor analysis, and audience segmentation to improve targeting.

- Optimize landing pages to enhance Quality Scores and conversion rates.

- Monitor conversion tracking, GA4, GTM, and attribution modeling for accurate campaign analysis.

- Perform A/B testing on ad creatives, bidding strategies, and audience targeting.

- Stay updated on Google algorithm updates, Smart Bidding trends, and automation advancements.

- Collaborate with designers and content teams to create high-performing ad creatives.

- Generate detailed performance reports and provide actionable insights.

Key Skills Required:

Experience in Google Ads (Search, Display, YouTube, Shopping, Performance Max)

Strong knowledge of Smart Bidding, AI-powered optimization, and audience targeting

Hands-on experience with GA4, GTM, and conversion tracking setup

Expertise in A/B testing, ad copywriting, and landing page optimization

Familiarity with automation scripts, audience signals, and dynamic ads

Strong analytical mindset with the ability to interpret data and make data-backed decisions

Up-to-date with PPC trends, Google Ads policies, and ad automation strategies

Preferred Qualifications (Good to Have):

- Google Ads Certification (Search, Display, Video, Shopping)

- Experience with third-party PPC tools like Optmyzr, SEMrush, or SpyFu

- Knowledge of Facebook Ads, LinkedIn Ads, or TikTok Ads is a plus

- Prior experience in managing lead generation and eCommerce campaigns

What We Offer:

Competitive salary and performance-based incentives

Opportunity to work with high-growth brands across industries

Exposure to the latest PPC strategies and AI-powered marketing tools

A dynamic and collaborative work environment



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