Google ad specialist

As a Performance Marketer at Realty Smartz, your main responsibility will be to plan, execute, and optimize paid marketing campaigns primarily on Google Ads and Meta Ads (Facebook & Instagram). You will monitor and analyze campaign performance metrics to maximize ROI and achieve business goals. Conducting keyword research, audience segmentation, and competitor analysis to enhance campaign effectiveness will be crucial. Additionally, you will be tasked with developing ad copies, creative briefs, and landing page recommendations for campaigns. Key Responsibilities: - Plan, execute, and optimize paid marketing campaigns on Google Ads and Meta Ads - Monitor and analyze campaign performance metrics to maximize ROI - Conduct keyword research, audience segmentation, and competitor analysis - Develop ad copies, creative briefs, and landing page recommendations - Manage budgets, bid strategies, and daily spending for efficient allocation of resources - Prepare periodic performance reports and present actionable insights to the management team - Stay updated with the latest trends and best practices in digital marketing and real estate sector Qualifications Required: - Minimum 1 year of hands-on experience in digital/performance marketing - Strong expertise in Google Ads (Search, Display, and YouTube campaigns) and working knowledge of Meta Ads (Facebook & Instagram) - Analytical mindset with proficiency in campaign data analysis and reporting - Familiarity with tools such as Google Analytics, Meta Business Suite, and Excel - Excellent communication and organizational skills - Willingness to work from the office and commit to a 6-day work week - Experience in a marketing agency is a plus - Possessing Google Ads or Meta Ads certification will be an added advantage for this position No additional details of the company were mentioned in the Job Description.,