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Accenture
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Global Song Market wide GM -Analytics Advisory - Manager

Global Song Market wide GM -Analytics Advisory - Manager

Accenture

7 - 12 years

32 - 37 Lacs

bengaluru

Posted:1 day ago| Platform:

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Skills Required

digital marketing marketing digital commerce proposal building marketing operations business analysis aiml presales sales artificial intelligence microservices secondary research java rfi quantitative j2ee cpg agile rfp business case

Work Mode

Work from Office

Job Type

Full Time

Job Description

About The Role
JOB DESCRIPTION
JOB TITLEBusiness Architect
LEVEL Level 7 Analytics Advisory Manager
Offering /Deal:Accenture Applied Intelligence
Location India
Reporting Structure
Reports to:Level 6 , Senior Manager
The Marketing & Digital Comm. Value Architect focuses on building b usiness cases that I dentify the value proposition that we as ACN can deliver to a current client /prospect using our Marketing & Dig. Comm. offering and the levers /services that we can deliver them through
Responsibilities

Responsible for building a quantified value proposition outlining the expected benefits that we can drive for a client ( i.e. Revenue Increase, Cost Reductions, Brand Equity increase etc..) given the client maturity, performance of peers in the industry and industry specific trends

Responsible for driving pursuit team/ deal team/client buy in into the value proposition and subsequent inclusion into the client response decks/evolution into outcome-based deals

Responsible for managing a 4-member team of value architects and help them deliver innovative business cases /ensure client buy-in

Responsible for working with the pursuit team to assess the marketing & dig. Commerce operations maturity of a client ( w.r.t . 12-15 key marketing metrics such as Churn Rate, Sales Conversion Rate etc..) through client inputs & secondary research

Responsible for upkeep & refinement of industry benchmarks against the 12-15 marketing /dig. comm. metrics to help assess the maturity of prospects & identify improvements that we can help drive

Responsible for working with SMEs to refin e the value proposition based on ACN experience of having driven it across clients with similar matu rity within the same industry

Responsible for innovating on the approach/process to build value propositions to clients

Qualification
Expected Candidate Profile

Total 8 - 1 2 years of experience in Digital Marketing /Digital Commerce , with understanding of typical business problems that functions like marketing or dig. commerce face within client organizations & typically resolution approaches

Understanding of various to ols/technology platforms that are used in Digital Marketing /Digital Commerce and prior hands-on experience in working with some of them /ability to help clients identify how to derive more benefits as opposed to their current usage

Understanding of industry specific challenges and ability to customize approaches/value proposition in accordance with them

Prior experience in building business value cases /proposals to highlight the Business Outcome improvements that can be driven

Quantitative skillsets Working knowledge of Excel/Power Point is a must

MBA or equivalent from a reputable school / program is highly desirable

Proposal building experience /Sales e xperience in Marketing Operations /Digital Commerce Operations and/or analytics is highly desirable

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Global Song Market wide GM -Analytics Advisory - Manager