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Global Song Market wide GM -Analytics Advisory - Manager

8 - 12 years

0 Lacs

karnataka

Posted:6 days ago| Platform: Shine logo

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Skills Required

digital marketing excel marketing operations analytics digital commerce business value cases quantitative skills power point sales experience

Work Mode

On-site

Job Type

Full Time

Job Description

The Business Architect at Accenture Applied Intelligence in India, reporting to a Senior Manager, is responsible for developing quantified value propositions for clients using Marketing & Digital Communication offerings. This includes identifying potential benefits such as revenue increase, cost reductions, and brand equity enhancement based on client maturity, industry performance, and trends. The role involves collaborating with pursuit teams to gain client buy-in and incorporate value propositions into client response decks, leading a team of value architects to deliver innovative business cases, and assessing client marketing and digital commerce operations maturity through research and client inputs. The Business Architect is also tasked with maintaining industry benchmarks, refining value propositions based on client experience, and driving innovation in the approach to building value propositions. The ideal candidate for this role should have 8-12 years of experience in Digital Marketing/Digital Commerce, with a deep understanding of common business challenges faced by marketing and digital commerce functions within client organizations and effective resolution strategies. Proficiency in tools and technology platforms used in Digital Marketing/Digital Commerce, along with prior hands-on experience in some of them, is essential. The candidate should also possess knowledge of industry-specific challenges and the ability to tailor approaches and value propositions accordingly. Previous experience in developing business value cases and proposals to showcase potential business outcome improvements is required, as well as strong quantitative skills with expertise in Excel and PowerPoint. An MBA or equivalent from a reputable program is highly desirable, along with experience in proposal building, sales, marketing operations, digital commerce operations, or analytics.,

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Accenture in India

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