Global Marquee Rides & Community

The role of Resource The Marquee Rides Specialist is responsible for conceptualizing, executing, and leading innovative and engaging riding brand properties that position Royal Enfield at the forefront of broader motorcycling culture. This role involves developing new concepts for brand-led rides and experiences, ensuring they resonate with the motorcycling community and reinforce Royal Enfield brand identity, and directly overseeing their successful implementation. You will be based in Chennai and hold the position of Global Marquee Rides & Community, reporting to the Lead within the Function of Global Marquee Rides & Community. Your responsibilities will include: Conceptualization & Strategy: - Conceptualizing innovative and engaging riding brand properties to establish Royal Enfield as a leader in the motorcycling culture. - Developing new concepts for brand-led rides and experiences on both grassroots and global scales. - Ensuring that the riding properties align with the motorcycling community and strengthen the Royal Enfield brand identity. - Staying updated on industry trends to incorporate innovative ideas and creative elements into ride concepts and experiences. Execution & Leadership: - Executing brand-led rides and experiences. - Directly overseeing the successful implementation of ride concepts to meet brand objectives and community expectations. Briefing & Content Creation: - Writing detailed briefs for internal teams and external agencies regarding ride and event requirements. - Collaborating with internal Brand and Marketing teams to create briefs, creatives, content, websites, and promotional material for rides. Financial Management: - Working closely with the Finance team for budget planning and management. - Collaborating with agencies and vendors to determine detailed costs and create ride Project and Event P&L (Profit and Loss statements). Partnerships & Sponsorships: - Securing sponsorships for marquee riding properties through partnerships. Agency & Vendor Management: - Collaborating with various agencies and vendors for all aspects of ride execution, including logistics, production, and creative deliverables. Promotion & Communication: - Working with community and social media teams to effectively promote the rides, including collaborating with regional sales, marketing, and rides teams. - Creating compelling briefs for media, advocates, and influencers in collaboration with the PR team to generate widespread coverage and engagement. Data Analysis: - Tracking and analyzing participation metrics, feedback, and ROI for marquee rides and events to provide insights for future initiatives. Community Engagement: - Developing and implementing strategies to activate and engage the global community around marquee rides and ongoing initiatives. - Building strong relationships with community members, ambassadors, and key stakeholders. - Identifying opportunities to enhance community participation and create memorable experiences. You should possess: - 5-8 years of professional Ride/event planning and execution experience. - Proven success in planning and managing large-scale events. - A passion for motorcycling and adventures with basic technical knowledge as an avid motorcyclist. - High level of physical fitness. Qualifications required: - Bachelors degree (Full Time) in Event Management, Hospitality, Business Administration, Marketing, or a related field. - Masters in Business Administration (MBA) / Post Graduate Diploma in Management (PGDM). If you are ready to embrace this opportunity, apply via the company's website today and become part of our pioneering team. Join us and experience the freedom of embracing the road with pure motorcycling passion.,