Posted:None|
Platform:
Work from Office
Full Time
Job Title: General Manager Sales (HoReCa)
Company: Lal Sweets
Location: Bangalore
Experience Required: 7-10 Years
Industry: FMCG / Food & Beverage
About the Company:
Lal Sweets is a premium Indian sweets and snacks brand renowned for its authentic taste, innovative packaging, and expanding national presence. As we scale our operations, we are seeking a passionate sales leader to drive growth across key institutional and corporate segments.
Position Overview:
We are hiring a General Manager Sales with strong experience in corporate sales, and managing key accounts in the hotel industry (HORECA), caf chains, and inflight catering services. The ideal candidate will lead strategic sales efforts to expand our presence in premium hospitality and travel sectors.
Key Responsibilities:
Develop and implement B2B sales strategies focused on corporate clients, hotels, cafs, QSRs, and inflight service providers.
Build and manage long-term relationships with key decision-makers across the hospitality and aviation sectors.
Lead end-to-end client acquisition: pitching, negotiations, onboarding, and account management.
Identify opportunities for brand tie-ups, gifting, and exclusive product partnerships in the hospitality segment.
Collaborate with production, logistics, and marketing teams to ensure seamless delivery and execution.
Analyze sales performance, market trends, and competitor activity to refine growth strategies.
Represent Lal Sweets at industry exhibitions, food shows, and hospitality events.
Ensure achievement of sales targets, margins, and business KPIs.
Candidate Requirements:
Minimum 7-10 years of experience in FMCG / F&B corporate sales, with proven exposure to hotels, cafs, airlines, and institutional clients.
A strong network within hospitality procurement and inflight catering segments is a must.
Excellent communication, negotiation, and relationship-building skills.
Self-driven with leadership qualities and a strategic mindset.
Ability to manage high-value clients and large-volume business deals.
Proficiency in English,Hindi & regional language (Kannada) is a plus.
Lal Sweets
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