General Manager (Commercial)

General Manager

1. Procurement & Vendor Management:

• Develop and implement procurement strategies for raw materials (molasses, grain, ENA, etc.), packaging materials, and other operational supplies.
• Negotiate contracts and build long-term relationships with key suppliers and vendors.
• Ensure timely procurement with cost optimization while maintaining quality standards.

1. Sales & Marketing (Domestic & Export):

• Lead the sales strategy for ethanol, ENA, DDGS, CO2, and other by-products.
• Monitor market trends, competitor activities, and price dynamics.
• Explore new markets, develop customer base, and ensure timely order fulfillment.

1. Logistics & Supply Chain:

• Optimize inbound and outbound logistics to reduce transportation costs and delivery times.
• Coordinate with transporters, warehouses, and distribution partners.
• Ensure compliance with government policies related to movement of excisable goods.

1. Commercial Planning & Budgeting:

• Prepare commercial budgets and forecasts aligned with the companys financial objectives.
• Monitor commercial KPIs such as cost per litre, sales realization, inventory turnover, etc.
• Collaborate with finance team for costing, profitability analysis, and working capital management.

1. Compliance & Documentation:

• Ensure adherence to government regulations related to excise, GST, pollution control, FSSAI, etc.
• Maintain accurate records for audits and statutory requirements.
• Coordinate with legal and regulatory bodies as necessary.

1. Team Management & Leadership:

• Lead and develop a high-performing commercial team across procurement, sales, logistics, and support functions.
• Conduct regular performance reviews and training programs.
• Foster a culture of accountability, innovation, and continuous improvement

Qualifications and Requirements

• MBA or equivalent in Marketing, Sales, or Business Administration from a reputed institution.
• Strong understanding of regulatory frameworks governing the alcohol industry.
• 15 years of experience in the distillery, sugar, ethanol, or FMCG sector with at least 5 years in a senior commercial leadership role.
• Strong understanding of excise norms, ethanol policies, and industrial procurement.
• Proven track record in negotiating large-scale contracts and achieving cost efficiency.

Job Location: