Public Relation Officer Company Profile Svaksha Distillery Ltd, is a subsidiary of BCL Industries Ltd, and is a leading distillery located in Kharagpur, West Bengal, with a production capacity of 300 KLPD. We are committed to producing high-quality Extra Neutral Alcohol (ENA), Ethanol and Distillers Dried Grains with Soluble (DDGS). With a strong focus on innovation and sustainability, Svaksha Distillery Ltd. is a pioneer in the distillery industry. Basic Job Description The PR Officer will be responsible for building and maintaining a positive public image of Svaksha Distillery Ltd. This includes handling media relations, developing communication materials, organizing events, managing brand reputation, and fostering stakeholder trust, while ensuring all messaging aligns with the companys values and legal frameworks governing the alcohol industry. Duties and Responsibilities 1. Media & Public Relations: Develop and implement PR strategies to enhance brand visibility and reputation. Organize press conferences, plant visits, and interviews with company leadership. PRO will be work as mediator of public & Management. Act as a bridge between the company and local communities. 2. Crisis Communication: Assist in managing PR aspects of crises or incidents (e.g., product issues, regulatory concerns). Support rapid response messaging, aligned with legal and compliance teams. Manage public response in case of any incident or controversy. Coordinate with legal and senior management for appropriate messaging. 3. Event Management & CSR: Coordinate corporate events, product launches, and CSR initiatives that reinforce public goodwill. Represent the company at industry forums, exhibitions, and public meetings. 4. Internal Management Maintain communication between management & Employees. Assist HR & Admin with internal event planning & notice 5. Regulatory & Stakeholder Relations: Liaise with industry associations, government departments, and public bodies where needed. Qualifications and Requirements Bachelor's or Master's in Public Relations, Mass Communication, Journalism, or a related field. Any retired person from Indian Force i.e. Captain / Major Rank, Police Inspector/ DSP, Excise or Government department would be preferred. Excellent written and verbal communication Strong interpersonal and media networking skills Ability to handle pressure and crisis communication Job Location: Svaksha Distillery Ltd, Kharagpur.