Job
Description
Role Overview Seeking an experienced and passionate General Manager Brand Marketing to lead strategic brand initiatives, oversee end-to-end campaign execution, and drive market impact through powerful storytelling and innovative marketing practices. You will be responsible for enhancing brand equity, managing large-scale integrated campaigns, and steering a high-performing team toward creative and commercial success. Key Responsibilities Brand Strategy & Management Lead brand development and positioning for multiple projects across the portfolio Define brand architecture, personality, and tone to ensure consistency across channels Oversee brand health metrics and continuously optimize strategies based on insights Campaign Development & Execution Conceptualize and lead end-to-end 360 marketing campaigns, from ideation to execution Collaborate with internal stakeholders and external agencies to deliver high-impact results Maintain creative excellence while ensuring commercial relevance Digital & Performance Marketing Oversee digital marketing strategy including paid media, SEO/SEM, content, and social media Leverage digital platforms for lead generation, engagement, and brand amplification Use analytics to optimize performance across channels Media Planning & Budget Management Manage media strategy, buying, and planning across offline and online channels Own the marketing budget and deliver strong ROI through smart allocation and tracking Negotiate with vendors and agencies to ensure cost-effective outcomes Market Research & Consumer Insights Commission and interpret market research to inform strategy and decision-making Stay ahead of market trends, competitor movements, and consumer behaviors Translate insights into actionable plans to drive competitive advantage Leadership & Team Development Build, lead, and mentor a high-performing team of brand, digital, and campaign managers Foster a culture of creativity, accountability, and continuous learning Align team goals with organizational priorities and brand vision Key Skills & Qualifications 14-16 years of marketing experience, with at least 4-6 years in a leadership role Strong foundation in brand management, campaign strategy, and execution Deep understanding of digital marketing, social media, and performance-driven tactics Experience in media planning and budget ownership Proficient in interpreting market research and leveraging consumer insights Exceptional communication, stakeholder management, and storytelling skills Ability to thrive in a fast-paced, high-growth environment Real estate or lifestyle industry experience is a plus (but not mandatory)
