Fresher / Intern- Marketing Research & Financial Modeling

1. Job Description: Market Research Intern New Business Pilots (Hero Cycles)

Location:

As a Market Research Intern, you will be part of a high-energy team that drives market discovery, customer insights, and competitive intelligence for new business initiatives.

Key Responsibilities

end-to-end market research process

1. Market Sizing & Opportunity Mapping

• Estimate

  TAM, SAM, and SOM

  for new product and business opportunities.
• Track

  regional and segment-level growth trends

  in mentioned categories.

2. Consumer Journey Mapping

• Develop detailed

  consumer personas

  and

  journey maps

  across purchase, usage, and post-purchase phases.
• Identify

  pain points, triggers, and decision drivers

  influencing adoption.

3. Business Moat Assessment

• Evaluate

  barriers to entry, defensibility, and differentiators

  for new ventures.
• Benchmark successful global and Indian mobility models.

4. Product Benchmarking & Competitive Intelligence

• Conduct

  feature and pricing comparisons

  across domestic and international cycle brands.
• Track innovations in design, distribution, and digital integration (apps, IoT, financing).

5. Research Execution

• Secondary Research:

  Synthesize data from industry reports, government publications, and competitor websites.

• Primary Research:

  Assist in consumer surveys, in-depth interviews, focus groups, and retailer/channel partner conversations.

6. Insights & Communication

• Present findings in

  structured reports, dashboards, and presentations

  .
• Translate research insights into

  recommendations for pilot strategy

  .

What Were Looking For

• Education

  : Current student or recent graduate in Management, Economics, Business, Marketing, Data Analytics, Design Research, Sociology and Anthropology

• Skills

  :
• Strong analytical and critical thinking skills.
• Proficiency in

  Excel, PowerPoint

  ; familiarity with

  survey tools (Google Forms, Typeform, Qualtrics)

  a plus.
• Ability to conduct structured interviews and synthesize qualitative insights.
• Curiosity about consumer behavior, cycling, mobility, and sustainability.

• Mindset

  :
• Self-starter with ability to work independently.
• Detail-oriented and methodical, yet comfortable in ambiguity.
• Strong communication skills (written & verbal).

What Youll Gain

• Hands-on experience in

  market entry strategy and consumer research

  .
• Exposure to

  senior leadership discussions

  on new business pilots.
• Opportunity to work on

  live projects

  that shape the companys next growth avenues.

Mentorship from experts in product, strategy, and market development

2. Job Description: Financial Modelling Intern New Business Pilots (Hero Cycles)

Location:

About Us

new business pilots

Key Responsibilities

You will work closely with the strategy and finance teams to:

1. Decision Scenario Modelling

• Build

  dynamic Excel-based financial models

  to simulate different business scenarios (sales volume changes, input cost shifts, pricing adjustments, financing structures, etc.).
• Stress-test assumptions for

  best case, base case, and worst-case projections

  .

2. Financial Statement Impact Analysis

• Link models to produce

  integrated Income Statement, Balance Sheet, and Cash Flow outputs

  .
• Assess impact of operational and strategic decisions on margins, profitability, working capital, and capital structure.

3. Valuation & Investment Metrics

• Apply

  NPV, IRR, Payback Period, and Sensitivity Analysis

  to evaluate new product launches, partnerships, and expansion pilots.
• Support creation of

  DCF models

  for long-term opportunity assessment.

4. Product Pricing & Unit Economics

• Build

  unit economics frameworks

  for new products and services.
• Simulate changes in cost structure, channel margins, and pricing strategies.
• Support

  competitive benchmarking of cost and pricing models

  .

5. Business Decision Support

• Provide

  financial insights and scenario dashboards

  to leadership.
• Translate complex models into

  clear business recommendations

  .

What We’re Looking For

• Education

  : MBA, CA (inter), CFA (pursuing), or final-year student in Finance, Economics, or related quantitative field.

• Skills

  :
• Strong command of

  financial modelling in Excel (or Google Sheets)

  .
• Familiarity with

  valuation methods (DCF, multiples, scenario analysis)

  .
• Understanding of

  accounting principles and financial statement linkages

  .
• Knowledge of

  NPV, IRR, WACC, and sensitivity tools

  .
• Bonus: Exposure to

  Power BI / Tableau

  for visualization.

• Mindset

  :
• Analytical thinker, detail-oriented, and structured in approach.
• Comfortable working with ambiguity and building assumptions.
• Effective communicator, able to simplify numbers into insights.

What You’ll Gain

• Hands-on experience building

  live models

  for

  real business pilots

  .
• Exposure to

  strategic decision-making

  in a leading consumer mobility company.
• Mentorship in

  finance, strategy, and product development

  .

senior leadership and cross-functional Terms