Freelance Graphic Designer

TaxBuddy helps millions of Indians file taxes quickly and accurately, combining expert assistance with AI. We’re growing fast on Instagram, YouTube, and WhatsApp. We’re looking for a social-first designer who can turn complex money topics into thumb-stopping visuals.

• Design daily social content:

  Instagram carousels, reels covers, short video graphics, YouTube thumbnails, story templates, LinkedIn creatives, and WhatsApp broadcast art.

• Own the visual system:

  Maintain and evolve our social brand guidelines, typography, color, iconography, and illustration style.

• Concept → Creative:

  Translate content briefs into clear visual narratives, data visuals, and memes that are easy to grasp and fun to share.

• Motion & video support:

  Create lightweight motion graphics (titles, lower-thirds, transitions) and edit simple reels when needed.

• Data-informed design:

  Iterate based on performance metrics (shares, saves, CTR, watch time) with rapid A/B tests (e.g., two thumbnail variants).

• Speed + quality:

  Turn around quick news-reactive posts without sacrificing clarity or brand tone.

• Collaborate:

  Work closely with content, copy, and performance teams to align on campaign objectives and timelines.

• Asset management:

  Maintain a clean, searchable library of design files and templates.

• 2–5 years of hands-on social design experience for

  consumer brands or media

  (finance/fintech is a plus).
• A

  strong portfolio

  of Instagram-first work (carousels, thumbnails, short-form graphics, data illustrations).
• Proficiency in

  Figma

  and

  Adobe CC

  (Photoshop, Illustrator); basic

  After Effects/Premiere

  for motion.
• Comfort with

  data visualization

  (turning numbers into clean, digestible graphics).
• Solid

  typography & layout

  fundamentals, with sharp attention to detail and consistency.
• Ability to work in

  fast sprints

  , manage multiple briefs, and deliver on deadlines.

• Fluency in English;

  working knowledge of

  Hinglish

  tone for culturally relevant posts.

• Experience designing for

  WhatsApp

  campaigns and

  YouTube

  (thumbnails that drive CTR).
• Knowledge of

  AI/automation tools

  (e.g., Firefly, Midjourney, Runway) to speed up workflows.
• Basic

  illustration

  skills (simple, on-brand characters/icons).
• Understanding of Indian

  tax/personal finance

  content and what hooks drive shares.

• Growth in

  shares, saves, and completion rate

  on carousels/reels.

• CTR uplift

  on thumbnails and ad creatives.

• Production velocity

  : quality output per week without rework.
• Consistent

  brand adherence

  and reduced time-to-publish.

• Impact: Your designs will educate millions and demystify money.
• Creative freedom with a data-driven team that loves to experiment.
• Learning budget, modern tools, and a collaborative, no-ego culture.