Founding Marketing Lead – Digital, Brand & Growth

Founding Marketer – Digital, Brand & Growth

You will make the world understand what we’re building before it becomes obvious

Location:

Experience:

CTC:

Reporting To:

Why this role exists

Buildings haven’t changed in a hundred years. We still build the way our grandparents did—brick by brick, slowly, expensively, inefficiently.

Modulus Housing

understand it, desire it, and ask for it.

Your Mission

first marketing hire

build the story of a category-defining company

You will be the bridge between our engineering obsession and the world’s imagination.

What You’ll Own

1. Digital Strategy & Execution

• Build and own our

  entire digital engine

  : website, SEO, social media, email, and content.
• Turn every deployment, product, and GTM vertical into a pipeline-driving asset.
• Grow

  inbound lead generation

  month-on-month through intelligent experiments.

2. Brand Voice & Content

• Define how we sound, look, and feel.
• Turn our tech, case studies, and impact into

  LinkedIn gold

  and viral reels.
• Work with the CEO and BD teams to turn raw stories into crafted, emotional, trust-building content.

3. Website & Performance

• Make our website not just beautiful, but

  convert like hell

  .
• Own content, landing pages, speed, and structure with SEO in mind.

4. Campaigns & GTM Support

• Align tightly with sales teams to craft

  vertical-specific marketing kits

  —from AgriCABs to Cloud Kitchens.
• Run micro-campaigns, email drips, sector whitepapers, and webinars that

  create real business conversations.

5. Systems, Stack & Metrics

• Set up lightweight but powerful tools: HubSpot, GA, Hotjar, Canva, Webflow, etc.
• Measure what matters: traffic, conversion, lead quality, campaign ROI—and adapt fast.

Requirements

• We are looking for someone who is a natural storyteller with a strong sense of brand, an eye for design, and the ability to turn complex ideas into compelling, easy-to-understand narratives—across digital channels, content, and campaigns.

Experience & Education

• Experience:

  6+ years in marketing, with hands-on experience in digital strategy, content marketing, and brand building—preferably in a startup, tech, D2C, or B2B environment.

• Bonus:

  Experience marketing category-creating products or working closely with founders/early teams.

• Education:

  A degree in Marketing, Communications, Design, Business, or a related field is preferred. However, we value proven work and creativity over formal degrees.

What You’ll Get

• Ownership

  of marketing from Day 1—strategy to execution
• A company that moves fast, builds fast, and backs talent
• The freedom to

  create a brand from the ground up

• A story that’s already working. A product that’s already loved. And a team that’s just getting started.

How to Apply

3 things

1. Your resume
2. 1–2 links or pieces of content you’ve worked on
3. A short note:

   “Here’s how I’d market Modulus Housing in 30 days