Field Sales Executive

Job Responsibilities of an Automobile Sales Executive

Customer Engagement & Needs Assessment

• Greet and engage walk-in customers with professionalism and enthusiasm.
• Understand customer preferences, budget, and intended use to recommend suitable vehicles.
• Offer test drives and explain vehicle features, benefits, and comparisons.

Sales Presentation & Negotiation

• Present financing, insurance, and warranty options clearly.
• Negotiate pricing, trade-in values, and payment terms.
• Close deals efficiently and ensure all documentation is accurate and complete.

Lead Management & Follow-Up

• Maintain a database of leads and follow up regularly via calls, messages, or visits.
• Convert inquiries into showroom visits and visits into confirmed bookings.
• Track customer interactions using CRM tools and update records diligently.

Identify and approach potential customers in assigned territories (corporates, institutions, residential areas).

Conduct cold calls, door-to-door visits, and participate in local events or exhibitions.

Build a pipeline of qualified leads through field activities.

Post-Sales Relationship Building

• Ensure smooth delivery and handover of the vehicle.
• Follow up post-sale to confirm satisfaction and encourage referrals or repeat business.
• Address any post-purchase concerns or coordinate with service departments.

Sales Targets & Reporting

• Meet or exceed monthly and quarterly sales targets.
• Prepare daily/weekly sales reports for management review.
• Stay updated on competitor offerings and market trends to refine sales strategies.

Promotional Activities & Brand Representation

• Participate in dealership events, roadshows, and promotional campaigns.
• Represent the brand with integrity and enthusiasm both in-person and online.
• Collaborate with marketing teams to align messaging and outreach.