Field Marketing Specialist

What you will do for Sectona

• Design and implement regional marketing strategies that align with global objectives, supporting both direct field efforts and partner-driven initiatives.
• Collaborate with the Sectona Sales team to drive annual revenue targets by executing impactful regional events, campaigns, and programs that support pipeline generation and lead funnel progression.
• Oversee the planning and execution of regional marketing campaigns, including trade shows, virtual and in-person events, and sales enablement activities. Coordinate closely with Sales and SDR teams for pre-event readiness.
• Design Regional Campaigns, Monitor and analyze campaign performance metrics (e.g., MQLs, SQLs, ROI), leveraging insights to refine and enhance future marketing initiatives.
• Manage regional marketing budgets, including the allocation and reporting of Market Development Funds (MDF).
• Lead the execution of event strategies, managing end-to-end logistics, on-site coordination, and post-event analysis to ensure successful participation and ROI.
• Develop and implement comprehensive event marketing plans, from pre-event promotion to post-event follow-up, including feedback collection and performance reporting.
• Collaborate cross-functionally to define event goals, messaging, audience engagement strategies, speaker coordination, content development, lead processing, and follow-up activities.
• Conduct research and identify event opportunities, sponsorships, and face-to-face marketing platforms that align with corporate objectives.
• Build and maintain strong relationships with regional partners, serving as the primary marketing liaison for strategic alliances.

Skills and experience you require

• Any graduate + degree in Marketing
• Atleast 2 years of experience in similar marketing roles
• Ability to take ownership and execute tasks end-to-end
• Ability to work and collaborate with cross-functional teams
• Working knowledge of CRM
• Excellent verbal and written communications skills in English

Nice-to-have skills

• Worked in similar technology company
• Worked on marketing projects across regions/outside of India, a plus