Field Marketing Specialist

Leica Microsystems has helped shape the future for over 170 years by developing groundbreaking optical and digital solutions. As a global leader, we're driven by continuous improvement to excite our customers and to create the best work environment for our people. Customer focus, innovation, and teamwork are at the core of our culture and the foundation of our success.

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Job Title: Field Marketing Specialist

Purpose of the position:

The Field Marketing Specialist will be an Onsite role and the person will be responsible for executing both Field Marketing & Digital Marketing activities to accelerate incremental revenue growth for Leica Microsystems, India. Through digital and online techniques and analysis, the field marketing Specialist pursues specific goals in lead generation, lead qualification, communication, brand building and conversion.

He/she will generate demand through the paid channel primarily social media to drive Leads across various platforms and also engagement in field events. The candidate will be based in Mumbai and reports to the Marketing Head/Manager, India and closely work with Divisional stakeholders, Sales, Service, Marketing and Customer Care Team members.

Key Responsibilities:

• Liaise between India commercial and Global Marketing teams on planning, executing and tracking Field events and social media campaigns to align with business goals and regional strategy

• Establish LMS India digital presence to boost demand generation and brand awareness utilizing Field events/ congress/ workshop/ CME's/ Product launch/ advertisements/ exhibition/webinars/virtual events

• Liaise with the vendors, suppliers & logistics for seamless execution of field events, content creation, branding activities & advertisements, KOL management, customer engagement activities like Video/written testimonies.

• Create, optimize and execute Paid advertisement campaigns such as FB, Twitter & LinkedIn Ad manger, LinkedIn Sales Navigator, YouTube advertisements, etc. as per the focus products and market segments

• Define, monitor, analyze and improve campaign KPIs to contribute annual funnel & order generation targets for LMS India

• Create & maintain annual campaign/media plan, report campaign results and optimization recommendations to stakeholders

• Contribute to the Lead management process by following Lead qualification process, uploading leads in CRM, processing the leads in CRM, leads follow up, tracking & analysis in SFDC

• Candidate should have experience in managing paid social media platform especially FB & LinkedIn, experience in managing KOL, customer engagement activities & efficiently managing the field events independently.

Our Expectations

• Expert knowledge and experience of handling field events, product launch, workshops, congresses & exhibitions, drive webinars/virtual events with a focus on lead generation

• Extensive knowledge and experience with social media advertisements including Facebook, Twitter, LinkedIn, YouTube, etc. in a revenue generation role

• Exposure to CRM tools such as SalesForce Dot Com (SFDC) is a plus

• Graduate in Science/Arts, MBA or certification in social media marketing is a plus

• At least 3-4 years experience in managing field events, driving workshops, CME's, KOL engagement.

Travel, Motor Vehicle Record & Physical/Environment Requirements: if applicable for role.

• Ability to travel - list specifics 60% travel, overnight, within territory or locations
• . Must have a valid driver's license with an acceptable driving record
• . Ability to lift, move or carry equipment up to ##lb, any other physical requirements

Get More Insight

Learn more about what we do and who we are by watching our company video We Are Leica:

Are you interested to discover new opportunities in an innovative, team-oriented environment Then do apply online.

We are looking forward to your application!

When you join us, you'll also be joining Danaher's global organization, where 69,000 people wake up every day determined to help our customers win. As an associate, you'll try new things, work hard, and advance your skills with guidance from dedicated leaders, all with the support of powerful Danaher Business System tools and the stability of a tested organization.

Danaher is committed to a diverse and inclusive culture where everyone feels they belong and all voices are heard. We believe in our associates and the unique perspectives they bring to every challenge, which is why we'll empower you to push the boundaries of what's possible.

If you've ever wondered what's within you, there's no better time to find out.

Join our winning team today. Together, we'll accelerate the real-life impact of tomorrow's science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life.

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