Role Overview:
The Field Marketing Manager is responsible for driving demand and awareness programs in the Region. All programs should align with targeted campaigns that contribute to pipeline growth, deal acceleration and awareness. This will include the ability to incorporate multi-touch, multi-dimensional programs including both inbound and outbound tactics; manage vendor contracts and relationships; operate as the interface between Marketing and Sales; and liaise with the central demand functions within the theatre (campaign managers, digital marketing managers, solutions managers and operations managers).
Sounds interestingRead On!
What You ll Do:
Demand Generation
- Increase demand for F5 solutions by executing campaigns directly in the India field (via Digital or physical channels) .
- Develop and implement pipeline acceleration programs to ensure movement throughout the Demand Waterfall.
- Diligence over meeting regional marketing MBOs, KPIs and ability to track linearity based on funnel management and flow
- Proactively work with sales on lead management and ensure that expectations are managed in terms of lead follow up and drive continuous process discipline
Field Marketing Events
- Research, select, design and manage key local events to be included as tactics in the broader campaign plan and ensure there is a cohesive pre-event and post-event strategy to increase engagement and response rates
- Ensure leads from event execution are visible and sales is accountable for follow up to ensure ROI
- Forecast, measure and analyze reports on impact of field events to learn, improve and justify investment
- Communicate and educate the sales team regarding new and planned marketing activities including global, regional and local programs
Data Analytics
- Drive continuous analysis of data trends/quality and derive actionable insights for campaigns and field initiatives
- Ensure discipline of post initiative analysis to extract continuous learnings
- Report on marketing operations performance, lead management and program ROI metrics
Administration Support
- Deliver regular weekly, monthly and quarterly reports of lead flow to theatre marketing team
- Work with regional/theatre marketing on lead management process, marketing interlock process and best practice syndication
- Formulate and lead Telemarketing/Tele-prospecting framework, working with the sales team, as appropriate
- Responsible for upholding F5 s Business Code of Ethics and for promptly reporting violations of the Code or other company policies
What You ll Bring:
- Bachelor s degree in business, Marketing, Communications or equivalent level of experience
- 5-8 Years of Field Marketing experience (B2B SaaS background preferred)
- Excellent written and oral communication skills
- Must be experienced in functions such as: Campaign and Events, Customer References, Social Media
- Creative and analytical, eye for details, challenging assumptions and following Metric, data-driven mindset.
- Motivated and enthusiastic about working in complex and challenging environments of a rapidly evolving industry.
- Open growth-oriented mindset
- Willingness to work independently
What You ll Get:
- Hybrid working mode
- Career growth and development opportunities
- Recognitions and Rewards
- Employee Assistance Program
- Competitive pay, comprehensive benefits , and cool perks
- Culture of Giving Back
- Dynamic Diversity Inclusion Interest Groups
Apply if you believe your own unique capabilities can contribute to the success of this role and our organization!
#LI-SP5
Equal Employment Opportunity
It is the policy of F5 to provide equal employment opportunities to all employees and employment applicants without regard to unlawful considerations of race, religion, color, national origin, sex, sexual orientation, gender identity or expression, age, sensory, physical, or mental disability, marital status, veteran or military status, genetic information, or any other classification protected by applicable local, state, or federal laws. This policy applies to all aspects of employment, including, but not limited to, hiring, job assignment, compensation, promotion, benefits, training, discipline, and termination. F5 offers a variety of reasonable accommodations for candidates . Requesting an accommodation is completely voluntary. F5 will assess the need for accommodations in the application process separately from those that may be needed to perform the job. .
