Field Marketing Executive

Job Description: BTL Marketing Executive

School: Edify School, Chikkabanavara
Location: Bangalore
Department: Admissions & Marketing
Classes: 11 & 12 (CBSE)
Employment Type: Full-time

About the Role

Edify School, Chikkabanavara, is seeking a dynamic and results-driven BTL Marketing Executive to strengthen its on-ground admissions outreach for Classes 11 and 12 (CBSE). This role is suited for individuals who enjoy fieldwork, direct engagement with students and parents, and contributing directly to admissions growth through grassroots marketing initiatives.

Key Responsibilities

• Plan and execute below-the-line (BTL) marketing activities to generate quality admission leads.
• Conduct regular field visits to schools, PU colleges, tuition centers, coaching institutes, and residential communities.
• Engage with students and parents, explain academic offerings, and support counselling and follow-ups.
• Coordinate and participate in roadshows, kiosks, seminars, career guidance sessions, and local events.
• Build and maintain strong relationships with teachers, counsellors, educational agents, and local influencers.
• Ensure consistent brand visibility through pamphlet distribution and local promotions.
• Maintain accurate records of leads, enquiries, and conversions; submit daily and weekly reports.
• Work closely with the admissions and academic teams during peak admission periods.

Travel & Field Work

• The role involves intensive local travel across Bangalore on a daily basis.
• Candidates must be comfortable with extensive fieldwork and outdoor marketing activities.

Working Days & Timings

• Monday to Saturday
• 9:00 AM to 6:00 PM

Candidate Profile

• Graduate in any discipline (Education, Marketing, or Management preferred).
• 1–3 years of experience in BTL marketing, field sales, education marketing, or admissions.
• Strong communication skills in English and Kannada (additional local languages are an advantage).
• Energetic, proactive, and target-driven with a strong sense of ownership.
• Familiarity with the CBSE senior secondary curriculum (Science/Commerce streams) is an added advantage.

Skills & Competencies

• On-ground marketing and lead generation
• Relationship building and stakeholder management
• Persuasive communication and counselling skills
• Local market knowledge of Bangalore
• Basic reporting and follow-up discipline

Remuneration Disclaimer

You are invited to interview with us, wherein compensation will be carefully evaluated based on your experience, current compensation, role suitability, and overall alignment with the position. Our remuneration decisions are guided by principles of fairness, merit, and market relevance.

How to Apply

Interested candidates may send their resumes to [email protected]

Job Type: Full-time

Benefits:

• Provident Fund

Application Question(s):

• Our school is located in Chikkabanavara, Bangalore. Would you be comfortable with the commute?
• Are you available for an immediate joining?
• Are you familiar with Bangalore’s travel routes, considering this role involves extensive travel?

Willingness to travel:

• 100% (Required)

Work Location: In person