Fashion Marketing

As a Fashion Marketing Specialist at Mitesh Lodha, a Contemporary Menswear label with Indian influences, your role will involve promoting the brand through various Offline & Online media channels. The brand, founded by Mitesh, blends traditional design heritage with modern construction and silhouettes at their studio located in Lower Parel, Mumbai. The primary objective is to push creative boundaries in the fashion industry. Your responsibilities will include leading the overall calendar of integrated 360-marketing and brand campaigns across digital, print, and in-store channels. This involves overseeing campaign development in terms of creative, media, content, target audience, and schedules to build brand awareness, retain customers, encourage repeat purchases, generate positive word-of-mouth, new leads, and promote new launches. You will collaborate closely with the Founder/Creative Director and other team members to align marketing strategies with business goals. This will involve creating content for social media posts, curating reels for the brand's Instagram handle, and identifying partnerships with influencers, bloggers, and content creators to reach the brand's target market. Additionally, you will be responsible for developing and executing social media strategies across platforms such as Instagram, Facebook, and YouTube. This includes product placement in various E-commerce marketplaces, story building for tailored and new concept collections, store collaborations with different fashion houses, vendor negotiation, client events, and providing fashion advice for photo shoots. Monitoring trends and insights to optimize social media performance, designing effective media engagements, driving consistent communication, and leading social media organic strategy will also be part of your role. You will work on building a base of influencers, engaging with collaborators aligned with the brand's vision, and managing customer analytics to leverage business opportunities. Qualifications & Skills: - Bachelor's degree in Marketing or Fashion digital communication - 1 year of experience in Fashion retail marketing and Brand Management (Freshers can also apply) - Strong understanding of messaging and positioning - Excellent communication skills (written and verbal) - Strong planning, time management, and organizational skills - Hands-on leadership style encouraging creative problem-solving This is a full-time role with a day shift schedule located in Lower Parel, Mumbai.,