📍 Location: Mumbai, India 💼 Employment Type: Full-time About Instinct First Instinct First is a premium streetwear and lifestyle brand, blending sophistication with urban culture. As we expand, we are looking for a Fashion Merchandiser to curate, plan, and execute collections that align with our brand’s vision. Role Overview As a Fashion Merchandiser , you will be responsible for trend research, product planning, sourcing, and inventory management to ensure the right products reach the market at the right time while maintaining our premium aesthetic. Key Responsibilities Develop and execute seasonal merchandising plans based on market trends. Work with designers to finalize product assortment and maintain brand cohesiveness. Source and negotiate with suppliers to ensure quality and cost efficiency. Analyze sales data and market trends to optimize inventory and product mix. Manage production timelines and coordinate with vendors for on-time delivery. Plan pricing strategies to maintain brand positioning and profitability. Collaborate with marketing and retail teams for successful product launches. Look after sampling and production Shopify management and updation for new launches Customer relations before and after-sales Participate in offline events to understand customer behaviour Requirements Experience: 1-2 years in fashion merchandising, preferably in premium or luxury streetwear. Education: Bachelor’s in Fashion Merchandising, Business, or related field. Skills: Strong knowledge of fashion trends, fabrics, and production processes. Analytical mindset with expertise in sales forecasting and inventory management. Excellent negotiation and vendor management skills. Proficiency in Excel, merchandising software, and PLM tools is a plus. Mindset: Passionate about fashion, detail-oriented, and a strategic thinker. Show more Show less
About Instinct First Instinct First is a bold, contemporary clothing brand built at the intersection of identity, movement, and streetwear culture. We are redefining how fashion speaks to the modern generation—loud, intentional, and real. We’re now looking for a Fashion Marketing & Social Media Manager to bring our voice to life across platforms and shape how the world sees and interacts with our brand. Overview As the Fashion Marketing and Social Media Manager, you will lead the creative and strategic direction of Instinct First’s digital presence. This includes content planning, campaign execution, community building, and storytelling that reflects our brand's edge, energy, and ethos. Key Responsibilities Social Media Strategy & Execution Develop and execute monthly social media calendars across Instagram, YouTube, and emerging platforms. Plan and launch campaigns around product drops, collections, and brand moments. Identify and leverage cultural trends and conversations to keep the brand relevant and reactive. Creative Communication & Fashion Storytelling Translate product and brand concepts into compelling visual and written narratives. Collaborate with photographers, designers, stylists, and editors to create campaign content. Write strong, on-brand captions, campaign taglines, and community-focused messaging. Community Building & Engagement Monitor, respond, and engage with the community daily. Work with stylists, influencers, and emerging creators to amplify the brand voice. Identify and collaborate with cultural tastemakers and micro-creators. Analytics & Reporting Track content performance and growth metrics to optimize future strategies. Provide monthly reports and actionable insights for improving engagement and reach. What we are looking for 1-2 years of experience in fashion marketing, brand communications, or social media for fashion/lifestyle brands. Deep understanding of fashion culture, Gen Z/Gen Y behavior, and digital content formats. A sharp visual sense with experience directing or creating photo/video content. Exceptional copywriting skills — witty, thoughtful, and always on-brand. Ability to manage multiple drops, capsules, and campaigns in a fast-paced setting. Passionate about streetwear, athleisure, or luxury fashion — preferably all three. Familiarity with tools like Adobe Suite, Canva, Later/Planoly, Meta Suite. Bonus: If you have Previously worked with fashion startups or youth-focused brands Personal content portfolio or style journal Experience with influencer campaigns or UGC sourcing Why Join Us Opportunity to shape a rising brand from the ground up Creative freedom and space to experiment Collaborative, fast-moving, culture-driven environment Product access, event opportunities, and industry visibility Show more Show less
About Instinct First Instinct First is a bold, contemporary clothing brand built at the intersection of identity, movement, and streetwear culture. We are redefining how fashion speaks to the modern generation—loud, intentional, and real. We’re now looking for a Fashion Communication & Social Media Manager to bring our voice to life across platforms and shape how the world sees and interacts with our brand. Overview As the Fashion Communication and Social Media Manager, you will lead the creative and strategic direction of Instinct First’s digital presence. This includes content planning, campaign execution, community building, and storytelling that reflects our brand's edge, energy, and ethos. Key Responsibilities Social Media Strategy & Execution Develop and execute monthly social media calendars across Instagram, YouTube, and emerging platforms. Plan and launch campaigns around product drops, collections, and brand moments. Identify and leverage cultural trends and conversations to keep the brand relevant and reactive. Creative Communication & Fashion Storytelling Translate product and brand concepts into compelling visual and written narratives. Collaborate with photographers, designers, stylists, and editors to create campaign content. Write strong, on-brand captions, campaign taglines, and community-focused messaging. Community Building & Engagement Monitor, respond, and engage with the community daily. Work with stylists, influencers, and emerging creators to amplify the brand voice. Identify and collaborate with cultural tastemakers and micro-creators. Analytics & Reporting Track content performance and growth metrics to optimize future strategies. Provide monthly reports and actionable insights for improving engagement and reach. What we are looking for 1-2 years of experience in fashion marketing, brand communications, or social media for fashion/lifestyle brands. Deep understanding of fashion culture, Gen Z/Gen Y behavior, and digital content formats. A sharp visual sense with experience directing or creating photo/video content. Exceptional copywriting skills — witty, thoughtful, and always on-brand. Ability to manage multiple drops, capsules, and campaigns in a fast-paced setting. Passionate about streetwear, athleisure, or luxury fashion — preferably all three. Bonus: If you have Previously worked with fashion startups or youth-focused brands Personal content portfolio or style journal Experience with influencer campaigns or UGC sourcing
Company Description Instinct First is a unisex clothing brand based in Mumbai, India. We go beyond the confines of fashion by fathoming the functionality and design of streetwear culture. In addition to our stylish collection of casual fits and innovative accessories, we are building a community of passionate individuals who follow their instincts to find the greatest pleasures in life. Our brand celebrates individuality and community, making us unique in the industry. Role Description This is a full-time on-site role for a Fashion Designer at Instinct First. The Fashion Designer will be responsible for day-to-day tasks such as fashion design, fitting, textiles, and overall fashion development. They will work closely with the design team to create unique designs that align with our brand aesthetic and appeal to our target audience. Qualifications Fashion Design and Textiles skills Experience in embroidery and fitting A strong understanding of fashion trends and industry standards Creativity and an eye for detail Excellent communication and collaboration skills Ability to work in a fast-paced environment and meet deadlines Bachelor's degree in Fashion Design or related field Experience with sustainable fashion practices is a plus
📍 Location: Mumbai, India 💼 Employment Type: Full-time About Instinct First Instinct First is a premium streetwear and lifestyle brand, blending sophistication with urban culture. As we expand, we are looking for a Fashion Merchandiser to curate, plan, and execute collections that align with our brand’s vision. Role Overview As a Fashion Merchandiser , you will be responsible for trend research, product planning, sourcing, and inventory management to ensure the right products reach the market at the right time while maintaining our premium aesthetic. Key Responsibilities Develop and execute seasonal merchandising plans based on market trends. Work with designers to finalize product assortment and maintain brand cohesiveness. Source and negotiate with suppliers to ensure quality and cost efficiency. Analyze sales data and market trends to optimize inventory and product mix. Manage production timelines and coordinate with vendors for on-time delivery. Plan pricing strategies to maintain brand positioning and profitability. Collaborate with marketing and retail teams for successful product launches. Look after sampling and production Shopify management and updation for new launches Customer relations before and after-sales Participate in offline events to understand customer behaviour Requirements Experience: 0-1 years in fashion merchandising, preferably in premium or luxury streetwear. Education: Bachelor’s in Fashion Merchandising, Business, or related field. Skills: Strong knowledge of fashion trends, fabrics, and production processes. Analytical mindset with expertise in sales forecasting and inventory management. Excellent negotiation and vendor management skills. Proficiency in Excel, merchandising software, and PLM tools is a plus. Mindset: Passionate about fashion, detail-oriented, and a strategic thinker.
Brand: Instinct First (Streetwear & Lifestyle Apparel) Location: Mumbai Type: Full-time Instinct First is a next-gen streetwear and lifestyle brand redefining youth culture in India. With bold designs, creative collaborations, and a fast-paced drop model, we’re building more than a clothing label—we’re building a movement. We’re looking for a Social Media Manager who lives and breathes content, culture, and community. ROLE OVERVIEW The Social Media Manager will be responsible for shaping the brand’s digital presence across Instagram, TikTok/Reels, YouTube Shorts, and other relevant platforms. From strategy to execution, you’ll lead content calendars, campaigns, influencer collaborations, and community engagement—turning followers into loyal fans and customers. Strategy & Planning Develop and execute monthly/quarterly social media strategies aligned with brand goals, launches, and campaigns. Identify platform trends, cultural moments, and viral opportunities to integrate into the brand’s narrative. Content & Campaigns Own the content calendar: plan, brief, and oversee creation of posts, reels, stories, and campaigns. Collaborate with creative/design teams for high-quality visual content. Script and guide UGC, influencer content, and brand shoots. Community & Engagement Drive engagement across channels: respond to comments, DMs, and mentions in a brand-right tone. Grow the community by fostering conversation and encouraging user-generated content. Growth & Analytics Monitor performance metrics (reach, engagement, CTR, conversions) and optimize strategy accordingly. Track competitor activities and industry benchmarks. Run experiments with paid + organic content to drive audience growth. Collaborations & Partnerships Identify, negotiate, and manage influencer/creator collaborations. Support in brand partnerships, event activations, and campaign rollouts. KEY REQUIREMENTS 2–4 years of proven experience in social media management, preferably in fashion, streetwear, lifestyle, or youth-focused brands. Strong understanding of Instagram, Reels, YouTube Shorts, and emerging digital platforms. A creative eye with an instinct for what’s culturally relevant, aesthetic, and viral-worthy. Hands-on experience with content planning, copywriting, and basic design/video editing tools (e.g., Canva, CapCut, Adobe suite). Strong communication skills, both written and verbal. Data-driven mindset with the ability to interpret analytics and adapt strategy. A passion for streetwear, fashion, music, and youth culture is a must.
About Instinct First Instinct First is a bold, contemporary clothing brand built at the intersection of identity, movement, and streetwear culture. We are redefining how fashion speaks to the modern generation—loud, intentional, and real. We’re now looking for a Fashion Marketing & Social Media Manager to bring our voice to life across platforms and shape how the world sees and interacts with our brand. Overview As the Fashion Marketing and Social Media Manager, you will lead the creative and strategic direction of Instinct First’s digital presence. This includes content planning, campaign execution, community building, and storytelling that reflects our brand's edge, energy, and ethos. Key Responsibilities Social Media Strategy & Execution Develop and execute monthly social media calendars across Instagram, YouTube, and emerging platforms. Plan and launch campaigns around product drops, collections, and brand moments. Identify and leverage cultural trends and conversations to keep the brand relevant and reactive. Creative Communication & Fashion Storytelling Translate product and brand concepts into compelling visual and written narratives. Collaborate with photographers, designers, stylists, and editors to create campaign content. Write strong, on-brand captions, campaign taglines, and community-focused messaging. Community Building & Engagement Monitor, respond, and engage with the community daily. Work with stylists, influencers, and emerging creators to amplify the brand voice. Identify and collaborate with cultural tastemakers and micro-creators. Analytics & Reporting Track content performance and growth metrics to optimize future strategies. Provide monthly reports and actionable insights for improving engagement and reach. What we are looking for 1-2 years of experience in fashion marketing, brand communications, or social media for fashion/lifestyle brands. Deep understanding of fashion culture, Gen Z/Gen Y behavior, and digital content formats. A sharp visual sense with experience directing or creating photo/video content. Exceptional copywriting skills — witty, thoughtful, and always on-brand. Ability to manage multiple drops, capsules, and campaigns in a fast-paced setting. Passionate about streetwear, athleisure, or luxury fashion — preferably all three. Familiarity with tools like Adobe Suite, Canva, Later/Planoly, Meta Suite. Bonus: If you have Previously worked with fashion startups or youth-focused brands Personal content portfolio or style journal Experience with influencer campaigns or UGC sourcing Why Join Us Opportunity to shape a rising brand from the ground up Creative freedom and space to experiment Collaborative, fast-moving, culture-driven environment Product access, event opportunities, and industry visibility
As a Fashion Marketing Manager at Instinct First, a premium streetwear brand based in Mumbai, India, you will play a pivotal role in developing and executing marketing strategies to enhance brand presence, drive engagement, and increase sales. Collaborating closely with the creative, sales, and merchandising teams, you will position Instinct First as a leading premium fashion brand. Your responsibilities will include devising and implementing brand marketing strategies, managing digital marketing campaigns on various platforms such as Instagram, Facebook, Google, and YouTube, overseeing influencer collaborations and brand partnerships, and producing compelling content in collaboration with the creative team. Additionally, you will be tasked with tracking marketing performance metrics, optimizing SEO and social media strategies, and organizing brand activations and events to elevate the brand's visibility and engagement. The ideal candidate for this role should possess 1-2 years of experience in fashion marketing, luxury marketing, or streetwear branding, along with a Bachelor's degree in Marketing, Fashion Management, or a related field. Your skill set should include expertise in digital marketing, influencer marketing, and content strategy, as well as a strong understanding of platforms like Instagram, Facebook Ads, Google Ads, and SEO. Experience in luxury, premium, or streetwear fashion would be advantageous, and the ability to manage multiple campaigns, analyze data, and execute impactful strategies is essential. To excel in this role, you should demonstrate a creative and trend-savvy mindset, coupled with a results-driven approach and a genuine passion for fashion and branding. By leveraging your skills and expertise, you will contribute to the growth and success of Instinct First as a prominent player in the fashion industry.,