Facebook Ads Specialist

Job Title : Facebook Ads Specialist

Job type : Full Time

Job Location: Park Street, Kolkata

Salary: Based on your skills and experience

Key Responsibilities

• Develop, launch, and manage high-converting Meta Ads campaigns (Facebook, Instagram).
• Strategically lower CPC & CPA while improving ROAS across accounts.
• Conduct detailed audience research to identify profitable targeting opportunities.
• Implement A/B split testing for ad copy, creatives, and audience segments.
• Build and manage remarketing funnels to maximize conversions.
• Optimize campaign structures for scalability.
• Analyze performance data & prepare actionable reports for clients.
• Collaborate with creative and copywriting teams for high-impact ad assets.
• Stay ahead of Meta platform updates and algorithm changes.

Requirements

• 2+ years of proven experience managing Meta Ads campaigns with 6-figure monthly spends.
• Strong understanding of Facebook Pixel, Conversion API, Custom Audiences, and Lookalike Audiences.
• Demonstrated success in reducing CPC while increasing ROI.
• Proficiency with Ads Manager, Google Analytics, and tracking tools.
• Excellent analytical and problem-solving skills.
• Ability to manage multiple client accounts efficiently.
• Experience with remarketing strategies and funnel building.
• Strong communication skills and ability to explain ad performance to non-technical clients.

To apply call now at +91-9477722631

Job Type: Full-time

Pay: ₹35,000.00 - ₹60,000.00 per month

Benefits:

• Paid sick time

Application Question(s):

• What is the largest monthly ad spend you have personally managed, and what ROAS did you achieve?
• What’s your approach to setting up Meta Pixel & Conversion API ?
• What’s your A/B testing framework for ad creatives?

Experience:

• Facebook Advertising: 1 year (Preferred)

Work Location: In person