Facebook Ads Expert

Role Overview

Facebook Ads Expert

Key Responsibilities

• Plan, execute, and optimize

  Facebook Ads campaigns

  with high ROAS and efficiency.
• Manage

  ?1015L+ ad spend per month

  while ensuring cost efficiency.
• Develop and implement strategies for

  eCommerce sales, app installs, and lead generation

  .
• Create and test

  ad creatives, audience segments, and landing page flows

  to improve conversions.
• Set up and manage

  pixels, tracking codes, and analytics tools

  (GA4, attribution dashboards).
• Monitor, analyze, and report on

  key metrics

  : CTR, CPC, CPA, ROAS, CAC, LTV.
• Understand and implement

  automation tools

  for ads management and scaling.
• Collaborate with creative, strategy, and tech teams to maximize campaign performance.

Requirements

• 5+ years of experience

  managing Facebook Ads.
• Proven ability to handle

  ?1015 Lakhs monthly ad spend

  .
• Strong experience in

  eCommerce, app installs, and lead generation industries

  .
• Excellent understanding of

  campaign metrics, attribution, and performance optimization

  .
• Proficiency in

  ad creatives testing, landing page CRO, and funnel strategy

  .
• Hands-on expertise in

  Facebook Pixel, GA4, attribution, and reporting dashboards

  .
• Knowledge of

  automation workflows

  in ads management (rules, scripts, tools).
• Strong analytical and problem-solving skills.

Nice-to-Have

• Experience with

  other platforms

  (Google Ads, LinkedIn, programmatic DSPs).
• Familiarity with

  A/B testing frameworks

  and advanced reporting tools.
• Exposure to

  scaling campaigns internationally

  .