Executive/ Specialist- Marketing

Job Description

Position: Executive/ Specialist- Marketing Location: White Field, Bengaluru Exp: 4+ Years Qualification: Any Graduate Working: Mode: 6 days Core competencies & Responsibilities Marketing Strategy Development Design and implement comprehensive marketing strategies that effectively combine traditional and digital marketing methods to promote company products. Identify key target markets and develop campaigns that align with company goals and customer needs Digital Marketing Management Plan and execute digital marketing campaigns, including paid advertisements, SEO/SEM, content marketing, and social media strategies. Analyze campaign performance metrics to optimize reach, engagement, and ROI. Proficient in marketing tools and platforms such as Google Ads, Analytics, social media management tools, and CRM systems. Brand Management: Oversee and maintain the company's online presence, ensuring consistent brand messaging across all platforms, including websites, social media, and marketing materials. Create innovative and engaging content to promote Company products and educate customers about company applications. Market Trends and Innovation Stay updated with the latest marketing trends, emerging technologies, and best practices to ensure the company remains competitive and innovative. Proactively identify new opportunities to expand the companys market reach and customer base. Experience and/or knowledge of Project Management Office, Transitions, Quality audit, reporting/dashboards, claims, implementation, training, automation, and Workforce Management. Experience in managing and/or facilitating the different journeys of the constituent firms and building trust with CxOs and senior management. Takes ownership and drives accountability.