Executive - Social Media / Digital Marketing

Position

Company Name:

Location:

Speciality Restaurants Limited (SRL) is one of the largest chain of restaurants in the fine dining sector with restaurants across India, UAE (Dubai), Qatar (Doha), Tanzania (Dar e salam) and in UK (London). Our Flagship brand Mainland China continues to serve authentic Chinese cuisine with some new items on the Menu while its offshoot i.e. Asia Kitchen by Mainland China serves pan-Asian cuisine in a semi-casual dining format. The groups other brands include Oh! Calcutta serving authentic 300-year-old unexplored flavours of Calcutta, Sigree Global Grill with live grillers on each table offering unlimited grills of the world while Sweet Bengal serves authentic Bengali sweets made with pure cows milk by artisans from Bengal. The wet led formats like Episode One, BARishh and Hoppipola offers innovative mixes with added attraction of good nibbles.

SRL has 100+ Fine Dining Restaurants located across India with more than 2000 Employees. The company has ambitious growth plans and is keen to create a World Class Organization.

We are looking for a dynamic Digital Marketing Executive to be a part of a young team to handle the entire gamut of Digital Marketing & Branding activities across our Brands.

Responsibilities

• Create and implement plans for all digital marketing initiatives, such as display ads, email, email marketing, SEO/SEM, and marketing databases.
• Plan, assemble, and manage our global and international social media presence.
• Track and report on the effectiveness of every digital marketing effort, evaluating results to targets. (ROI and KPIs)
• Identify trends and insights, and then use the insights to optimise spending and performance.
• Come up with innovative and creative development tactics.
• Work with internal teams to develop landing sites that enhance user experience.
• Make use of your strong analytical skills to assess the entire customer experience across all channels and customer touch areas.
• Work together with vendors and other organisations
• Assess new technological developments. Where suitable, demonstrate thought leadership and insight for adoption.

Requirements and skills

• Course in Digital Marketing/Social Media or a related field.
• Proven working experience in digital marketing/Branding/Social Media
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in setting up and optimizing Google Adwords campaigns
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement

Experience :

- Preferably 1 year+ of experience in Digital Marketing/Social Media

- Hands on experience in devising digital campaigns that engage, inform, and motivate.