Executive- Regional Marketing

About Us
We are SVKM’s NMIMS Centre for Distance and Online Education (NCDOE) - India’s Premier Institution for with core focus on Distance & Online learning . Visit us at https://online.nmims.edu/about-us/ for more information.

Job Purpose

This incumbent will be responsible for creating on-ground awareness for the brand and help generate leads within the respective regions at NCDOE. You will also be responsible for managing and coordinating the work of our marketing team in the region.

Key Responsibilities

• Planning and Implementation of Regional Events, Activations and other BTL Activities.
• Campaign Ideation and execution of Qualifying B2B Activations.
• Financial Estimation and Management for Activities.
• Define Key Goals, Guidelines for each campaign, market and ensure deliveries.
• Anonymous Market Visit- s, Audit, Check, etc. to identify lapses, report them and take corrective actions.
• Creative Planning and Execution for Regional Activations, POS, etc.
• Prepare Reports for all activities.
• Ensure maintenance and updation of detailed documentation and MIS reports on all media related activities
• Ensure timely preparation of all MIS reports, analyses; reviews them and highlights variances, if any to HOD.
• Conduct market research to determine the most profitable target audience and promotion approach; produce and execute marketing plans
• Research potential competitors and evaluate competitive positions based on marketing opportunities

Dimensions

• This is an individual contributor role.

Requirements- Skills & Competencies

• Good written and verbal communication & analytical skills
• Proactive and Go-Getter Attitude
• Flexible and adaptable to work in a matrix environment
• Brand Communication Understanding
• Negotiation skills & ability to deal with multiple vendors
• Highly organized with a creative eye for detail
Proven experience as BTL, Activations and events

Requirements- Education & work experience

• Graduate or PG/MBA in Mass Media / Marketing Communication / Advertising or equivalent
• 3 to 5 years of experience in Events Organization and Execution, Marketing and Business Development.
• Solid background in direct response/acquisition marketing.
• Knowledge of Internet marketing and content management systems.
• Solid understanding of sales and marketing functions.

In 1981, Shri Vile Parle Kelavani Mandal (SVKM) established Narsee Monjee Institute of Management Studies (NMIMS) to meet the growing demand for management education. In 2003, NMIMS was declared a deemed to be university under Section 3 of the UGC Act 1956. The Vision of the University is to be a globally admired University by 2030. The Mission of NMIMS is to emerge as a Centre of Excellence, best in class in India and Asia and yearning to be the best in the world by 2030.

With the legacy of 40 years, NMIMS has grown to being not only one of the top-10 B-schools in India but also emerged as a multi-disciplinary, multi-campus University at Mumbai, Navi Mumbai, Indore, Shirpur, Dhule, Bengaluru, Hyderabad and Chandigarh and seventeen constituent schools that include Management, Family Business, Engineering, Pharmacy, Architecture, Commerce, Economics, Law, Science, Liberal Arts, Design, Performing Arts, Mathematical Science, Agricultural Science, Hospitality Management, Branding & Advertising and Distance Learning. In addition, we have nine Centres of Excellence as well at the University.

The consistent academic quality, research focus, faculty from top national and global institutes and strong industry linkages at NMIMS have placed it amongst the nation's prime centres of educational excellence and research today. More than 17000 students and about 750 full-time faculty members, 10 faculty members with Fulbright Scholarship and Humboldt International Scholarship for post-doctoral researchers are part of India's most sought after academic community.