Executive - Non Biddable

Essencemediacom

1 - 2 years

3 - 4 Lacs

mumbai

Posted:-1 days ago| Platform:

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Skills Required

relationship management tactical planning campaign management kpi senior executive shaping scheduling advertising media planning investment

Work Mode

Work from Office

Job Type

Full Time

Job Description

Role Summary and Impact :
We are currently looking for a Executive - Non Biddable . In this role, the candidate should be proficient to create integrated media solutions and responsible for handling day to day operations. Interact with all the Strategic Units & ensure smooth functioning of the team & processes.

Responsibilities:

Understand the category and brand objectives for the year
WPP Media Activation Specialist team is accountable for tactical planning and implementation for a set of clients
WPP Media Activation Specialist team to understands clients brand identity, WPP Media Agency s deliverables and campaign KPI s
Understand the campaign brief received from Agency Planner / WPP Media Activation Specialist Manager, create multi-channel / integrated activation plan in line with SOP
Coordination with other stake holders, mainly the WPP Media Buying team for deal closures
Optimize the activation plan to achieve the objectives/ KPI
Close the optimized plan with Activation Specialist Manager
Based on the aligned plan, create schedule keeping in mind the expectation from Scheduling brief received
Set up campaign platforms for Digital activity (wherever required)
Coordination with mPlan team for Estimate/ other documentation process for the approved plan; process adoption for plan implementation
Execute the approved campaign through WPP Media mPlan team: campaign go live
Track the live campaigns on daily/ week basis in terms of spot implementation, campaign performance, mid- eavls etc
Based on campaign performance/ mid eval analysis, Campaign inflight optimization is compulsorily done for every single campaign using the Roll Out Brief
Follow end to end WPP Media process for Planning, Campaign execution and Campaign management
Adherence to WPP Media best practices for planning and campaign management
Maintenance and follow-through of SOPs.

Skills and Experience

1-2 years of media planning experience; experience in buying will be an added advantage
Proven and extensive experience in campaign creation, execution and tracking with meticulous process
Excellent knowledge of negotiations and inflation management
Industry Software Knowledge & usage Yumi, IRS, TGI, MAP. Understanding of digital tools
Good communication & stakeholder relationship management skills
Proactiveness to address and escalate when needed, on any issue that compromises the quality and timeliness of deliverable
Team player and positive attitude
Excellent communication skill

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