Executive - Marketing (Pacific Mall Faridabad)

Position - Executive - Marketing

Location - Faridabad (Pacific Mall)

Working days - 6 days

Key Responsibilities

1. Marketing & Promotions

• Assist in developing and executing annual marketing plans in line with mall objectives.
• Conceptualize and implement ATL, BTL, and digital campaigns to drive footfall and revenue.
• Coordinate seasonal, festive, and thematic promotions to enhance customer engagement.

2. Event Management & Retailtainment

• Plan and manage mall events, exhibitions, and activations.
• Liaise with event agencies, vendors, and production teams for seamless execution.
• Ensure events align with brand guidelines and deliver high-quality visitor experiences.

3. Tenant Coordination

• Engage with retail tenants for joint marketing initiatives and co-branding opportunities.
• Drive participation in mall-wide campaigns and sales promotions.
• Collect tenant feedback and track campaign ROI.

4. Digital & Social Media Marketing

• Support the creation of engaging content for social media platforms.
• Coordinate influencer collaborations and digital campaigns.
• Monitor performance metrics and suggest optimizations.

5. Partnerships & Sponsorships

• Identify and negotiate with brands for sponsorships and collaborations.
• Build community partnerships to increase mall visibility.

6. Market Research & Reporting

• Track competitor activities and industry trends.
• Prepare regular reports on campaign performance, footfall analysis, and budget utilization.

Qualifications & Skills

• Bachelors degree in Marketing, Business Administration, or a related field (MBA preferred).
• 2+ years of experience in retail/mall/event marketing.
• Strong communication, negotiation, and interpersonal skills.
• Creative mindset with the ability to multitask and work under deadlines.
• Proficiency in MS Office and familiarity with social media & digital marketing tools.

Key Competencies

• Strategic thinking with execution capability
• Strong stakeholder management
• Creativity and innovation
• Analytical skills and attention to detail
• Team collaboration