Executive- Marketing and New Consumer Initiatives

Anuvi Chemicals Limited is a leading player in the chemical industry with a strong foundation in the B2B space. With decades of expertise and trust, we are now embarking on an exciting journey to expand into B2C and D2C segments. This role provides a unique opportunity to be at the forefront of new consumer-facing initiatives in a traditionally B2B-driven organization.

Role Overview

We are seeking a dynamic and entrepreneurial Marketing Executive to lead our new consumer-facing initiatives. The ideal candidate should have prior experience working with D2C brands, a strong grasp of digital marketing, and the ability to work independently to conceptualize and execute growth strategies.

This role requires someone who is not just a thinker but also a hands-on executor who can translate ideas into measurable outcomes.

Key Responsibilities

• Develop and execute marketing strategies for new consumer-facing products and initiatives.
• Work closely with leadership to identify and evaluate opportunities in the B2C and D2C space.
• Manage digital marketing campaigns, including social media, performance marketing, influencer collaborations, and content creation.
• Conduct market research and consumer insights to define positioning and go-to-market strategies.
• Build brand identity and awareness for Anuvi’s consumer products.
• Oversee launch plans, partnerships, and distribution channels for D2C initiatives.
• Track, analyze, and report on marketing performance metrics to optimize ROI.
• Coordinate with internal teams, external agencies, and vendors for seamless execution.

Qualifications

• BBA/MBA with specialization in Marketing or related field.
• 2–5 years of relevant experience; experience with D2C brands is highly preferred.

Skills

• Strong knowledge of digital marketing tools, e-commerce, and consumer engagement.
• Entrepreneurial mindset with the ability to work independently and take ownership.
• Excellent communication, analytical, and problem-solving skills
• Creative thinker with a strong bias for action and innovation.

Why Join Us?

• Be part of a unique transformation journey as Anuvi expands from B2B to consumer-driven markets.
• Work directly with senior leadership on high-impact projects.
• Opportunity to build new brands from the ground up.
• A culture that values innovation, ownership, and growth.