Posted:3 hours ago|
Platform:
Work from Office
Full Time
Role & responsibilities: Strategize, set up, and manage paid advertising campaigns across Google Ads, Meta (Facebook & Instagram), LinkedIn, and other relevant platforms. Perform keyword research, audience segmentation, and competitor analysis to refine targeting for optimal ROI. Collaborate with design and web teams to create high-converting landing pages aligned with campaign goals. Allocate and monitor daily, weekly, and monthly budgets for all campaigns while minimizing cost per lead/acquisition. Use tools like Google Analytics, Meta Business Suite, and UTM tracking to monitor campaign KPIs. Adjust bids, creatives, and targeting to improve CTR and conversions. Work with content and design teams to craft compelling ad copies, creatives, and A/B test variations. Generate weekly/monthly campaign performance reports, highlighting ROI, CPL, CTR, and other key metrics. Recommend actionable insights based on data. Set up and manage remarketing audiences to drive repeat visits, nurture leads, and reduce drop-offs. Ensure all ads follow platform guidelines, are properly tagged, and free of policy violations. Budget Handling of 1L to 50L+ monthly budgets across platforms
Net Access India Limited
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