Executive Branding & Communication

JOB DESCRIPTION:

1. Content Writing and Digital Marketing

• Interviewing Doctors and Consultants
• Creating content for press releases, by-line articles and keynote presentations, brochures, flyers, social media, websites, etc.
• Developing content and executing the website, actively involved in the hosting and updating of website.
• Developing and updating social media network (Facebook, LinkedIn, Twitter, Instagram, YouTube, etc.)
• Managing SEO and SEM activities

2. Strategizing

• Conceptualizing and developing various strategies and tactical plans for achieving targets.
• Responsible for developing media relations strategy, seeking high-level placements in print, broadcast and online media, digital marketing and PR.
• Designing and executing various camp activities and making proposals.

3. Promotional Activities.

• Working with various external Agencies for execution of promotional events.
• Planning and executing different campaigns for various marketing tools like outdoor advertising, SMS, social and digital media.
• Extending support to marketing team for promotional activities
• Conducting events which include Camps, patient education programs, CME, Social Gatherings, Various Clubs, community and Corporate activities.

4. Interdepartmental coordination

• Receiving the requirements in terms of branding from various departments, taking approvals and execution to fulfil the requirements.

5. Vendor Coordination

• Assisting the purchase in searching vendors for various inputs
• Coordinate with purchase
• Getting samples approved by management
• Supervision of process from the vendor side till job completion

6. Assisting the reporting manager for Branding and PR work as and when required.

SPECIAL INSTRUCTIONS:

• All the above mentioned work profile will be extensive to all the locations/branches.
• Travelling at least once in a week to the other location(s). Reimbursement of travelling expenses needs approval from Head Branding.
• Working hours might be extended depending on the work load or work from home might be given on off hours whenever required