Exec. Social Media Specialist

1 - 4 years

2 - 4 Lacs

Posted:15 hours ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

Handling Paid Activities - Post Boosting, Basic Campaign Creation on FB, Google.
Achieving Weekly/Monthly targets set for individual brands
Perform research on current benchmark trends and Audience Analysis for brands.
Generate, edit, publish and share engaging content daily (e.g. original text, photos, vid eos, and news)
Suggest and implement new features to develop brand awareness.
Stay up-to-date with current technologies and trends in social media, design tools, and applications
Communicate with followers, respond to queries in a timely manner, and monitor customer reviews
Weekly KPIs updates and presenting to management
Analyse customer expectations according to past social media activity
Establish relationships with social media influencers to develop a strong network
Ensure brand consistency in copy through tone, voice, and terminology
Create actionable plans to both grow and maintain followers Mainly for the BIG 4 social media platforms i.e., Twitter, Facebook, Instagram, YouTube, and also other platforms like LinkedIn, Reddit, Quora, Pinterest, etc. Show less
Well-versed with Facebook adverts paid promotions on different social media platforms, SMO, Social media
ad creation and promotion, and Google adverts.
Community Creation & Management through all social media platforms and online sites e.g. Quora,
Reddit, Wiki how etc.
Should have managed multiple social media accounts
Should be well-versed in generating reports for the campaigns handled.
Should have intrinsic knowledge of the inner working of social media marketing tools and their
settings
Regularly checking the technical health of each sm platform - Respond and react to changes within
social networks, changes in functionality, methods of engagement , etc.
Social Media Listening/ Monitoring (Using relevant tools)
Designing and implementing social media strategy to align with business goals
Regularly track the performance of posts and derive insights to propose future strategies for all
accounts and present the same.
Creating Monthly Content Calendar

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