Events Head College Connect & Strategic Event Marketing

Job Description

We are seeking a dynamic and strategic Events Head to lead our event initiatives across both B2B and B2C segments, with a strong focus on college connect programs, hackathons, and product-led event marketing. This role demands a visionary leader who can seamlessly manage offline and online events, drive user acquisition, and collaborate with vendors and hosts to deliver impactful experiences. Key Responsibilities: Strategize and Execute Events: Lead planning and execution of offline and online events, including hackathons, college connect programs, and product-led marketing campaigns. Develop and manage event calendars aligned with business goals. B2B & B2C Engagement: Build and nurture relationships with college institutions, student communities, and corporate partners. Design events that cater to both student audiences (B2C) and business stakeholders (B2B). Vendor & Host Management: Identify, onboard, and manage event vendors, hosts, and logistics partners. Ensure high-quality execution and adherence to brand standards. Marketing & Promotion: Collaborate with the online marketing team to promote events across digital channels. Drive user acquisition through targeted campaigns and event-based funnels. Innovation & Product-Led Strategy: Integrate product features and launches into event formats to enhance engagement. Leverage data and feedback to optimize event performance and ROI. Budgeting & Reporting: Own event budgets, negotiate contracts, and ensure cost-effective execution. Track KPIs and prepare post-event reports for stakeholders. Qualifications: 5+ years of experience in event management, preferably in tech, education, or startup ecosystems. Proven track record in hosting large-scale events, hackathons, and college outreach programs. Strong understanding of online marketing, user acquisition, and product-led growth strategies. Excellent communication, negotiation, and leadership skills. Ability to thrive in a fast-paced, cross-functional environment. Preferred Skills: Experience with event tech platforms and CRM tools. Familiarity with student engagement strategies and campus ambassador programs. Creative mindset with a passion for building memorable experiences.