Employer Branding Specialist

Job Description

A Day in Your Life at MKS: We are hiring a dynamic and creative Employer Branding Specialist to join our TA team in Bangalore. This new role is ideal for someone passionate about storytelling, creating engaging content and helping businesses reach their full potential in the talent attraction space. The successful candidate will collaborate with cross-functional teams to develop and execute employer branding strategies that attract top talent and reflect the organizations culture and values. You Will Make an Impact By: Develop and implement strategies to enhance the organizations employer brand in alignment with its mission, vision, and values. Conduct research on industry trends, employee perceptions, and competitor practices to ensure a competitive edge. Monitor sites like Glassdoor, LinkedIn and other platforms and join project teams to continuously improve the MKS reputation. Build and nurture industry and university partnerships and organize hiring events, open days and closely collaborate with our emerging careers team. Create compelling content such as photo, video, employee stories and multimedia campaigns representing our company s values and culture. Collaborate with the Marcomms team to distribute content effectively across all relevant channels and platforms. Develop hiring-related stories and promotional materials for recruitment drives. Apply for awards or recognitions that elevate the company s employer brand. Encourage employees to share their experiences on digital platforms. Design initiatives that enhance employee satisfaction and promote a positive workplace culture. Connect external pages to our internal ecosystem to drive click-through rates to track the success of campaigns, microsites and other hiring initiatives. Skills You Bring: Bachelor s degree in Marketing, Communications, Human Resources, or a related field (Master s degree preferred). 2-5 years of experience in employer branding, recruitment marketing or other relevant experience. Strong written and verbal communication skills with a creative mindset. Proficiency in social media platforms, digital marketing tools, SEO and data analytics-driven decision-making. An ambitious and driven personality who knows how to bridge cultures and does not shy away from collaborating across all levels and responsibilities. Experience in collaborating across departments (HR, Marketing) is highly desirable. #LI-AS2