Email Marketing Specialist

Job Description: As an Email Marketing Specialist, your primary responsibility will be to oversee the email infrastructure, ensuring optimal inbox placement and consistent campaign performance. You will be involved in setting up, configuring, monitoring, and maintaining email deliverability tools such as SendGrid, Apollo, and other similar platforms. Additionally, you will be in charge of implementing and managing email authentication protocols like DMARC, DKIM, and SPF, troubleshooting technical issues, and collaborating with various teams for seamless tool integrations. Staying updated with the latest industry practices and conducting A/B testing to enhance campaign effectiveness will also be part of your role. Key Responsibilities: - Set up, configure, and maintain email platforms like SendGrid, Apollo, and similar tools. - Monitor email deliverability metrics including sender reputation, bounce rates, and inbox placement. - Implement and manage email authentication protocols such as DMARC, DKIM, and SPF. - Troubleshoot technical issues related to email systems and domain configurations. - Collaborate with marketing, IT, and operations teams for smooth tool integrations. - Stay current with industry best practices and trends in email deliverability and security. - Conduct A/B testing and analyze results to optimize campaign effectiveness. Key Requirements: - Strong understanding of email marketing best practices. - Proficiency in email marketing platforms like SendGrid, Apollo, etc. - Experience with A/B testing methodologies and analysis. - Proven hands-on experience in managing email deliverability and related tools. - Knowledge of domain authentication standards (SPF, DKIM, DMARC) and DNS basics. - Analytical mindset and attention to detail. - Ability to interpret email performance data and make informed adjustments. Preferred Qualifications: - Previous experience in Email Deliverability Management or Email Infrastructure roles. - Familiarity with cold outreach tools, marketing automation, or CRM integrations. Please note: This role is full-time and requires your presence at the Udaipur, Rajasthan office location.,