Email Marketing Specialist

You are a passionate and experienced Email Marketing Manager who will join the Marketing team with the responsibility of planning and developing the overall email marketing strategy. Your role involves: - Familiarity with email automation and SEO tools. - Creating well-written copy that is free from mistakes. - Conducting market research to better comprehend prevailing consumer behaviors. - Collaborating with graphic designers to improve the appearance layout of outputs. - Maintaining a database of customers who have opted to receive our correspondence. - Distributing emails through the use of automation software. - Monitoring and reporting on the utility of each campaign. - Reviewing former campaigns to ascertain areas of strength and weakness, which could inform subsequent outputs. - Conceptualizing marketing campaigns that speak directly to the pain points of existing and prospective clientele. - Regularly identifying trends and email marketing strategies from other leading global brands to glean insights on best practices and new innovative ideas for email marketing tactics, including audits of how we can acquire, nurture, and retain these customers. Qualifications required for this role: - Bachelor's degree in marketing management, advertising, communications, or similar. - Proven experience creating high-impact, unique marketing campaigns. - Prior database management experience, preferably in a similar role. - Familiarity with pertinent automation and performance evaluation software. - Excellent project management skills specific to marketing. - Outstanding copywriting and copyediting abilities. - Ability to harness collaboration to produce well-crafted content. - Excellent verbal and written communication skills in English. The job is located in Salt Lake, Sector V, Kolkata and requires at least 2 years of experience in Email Marketing. You will enjoy benefits like 5-days working (Full-time & Day shift), annual salary increment based on performance, and provident fund & ESIC applicability.,