Email Marketing Specialist

As the Email Marketing Specialist, you will be responsible for leading email marketing activities for both the core business and newer offerings/solutions. Your tasks will include email designing, content curation for newsletters, and ensuring technical capabilities around email marketing, such as IP warmup, checking hard bounce rates, and ensuring deliverability. You will also be in charge of lead tracking, reporting, and meeting quarterly lead targets. In addition, you will oversee content and strategy for various channels including Email and Webinar. Your role will involve running Lead Generation campaigns on Mailchimp for Email Marketing and coordinating live webinars on Zoom. You will also be expected to suggest and evaluate new tools to enhance marketing efforts and manage external communication and brand-specific communication strategy. Furthermore, you will be responsible for establishing thought leadership, ensuring brand presence, and developing content curation and strategy for different channels such as email, newsletter, webinars, and the website. You should have hands-on experience with CRM systems like Zoho and email marketing software like MailChimp. Excellent written and oral communication skills are essential for this role. Moreover, you will be required to manage database maintenance, segmentation, and clean-up, and be comfortable with creating pivots and generating insights from sources such as Google Analytics and Zoho CRM. Your contribution to the marketing tech stack by evaluating and implementing new tools will be crucial for the success of our marketing initiatives.,