Email Marketing Executive

Key Responsibilities:

• Plan, execute, and manage email marketing campaigns to support business objectives such as lead generation, customer engagement, product promotions, and brand awareness.
• Manage email databases and audience segmentation to ensure targeted and relevant communication.
• Implement A/B tests for subject lines, email content, send times, and other variables to optimize performance.
• Monitor and analyze campaign performance metrics (open rates, CTR, conversions, etc.) and provide actionable insights.
• Collaborate with content, design, and digital teams to maintain brand consistency and align email strategy with broader marketing initiatives.
• Stay updated with industry trends, new email marketing tools, and innovations to enhance campaign performance.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field.
• 1-2 years of experience in email marketing or digital marketing.
• Proficiency with email marketing platforms (e.g., Mailchimp, HubSpot, Salesforce Marketing Cloud, Klaviyo, etc.)
• Strong analytical skills and experience with marketing analytics tools (Google Analytics, email reporting dashboards).
• Excellent written communication, copywriting, and proofreading skills.
• Experience with HTML/CSS for email templates is a plus.
• Strong organizational and project management abilities.

Job Type: Full-time

Pay: From ₹500,000.00 per year

Benefits:

• Food provided
• Health insurance
• Provident Fund

Language:

• English (Preferred)

Work Location: In person