Email Developer

Job Role: Email Developer

Experience: 3 to 6 Years

Shift :1.00pm-10.00pm

Work Mode :WFO

Notice Period : Immediate joiners only Preferred

• Email Design & Development:

  Develop responsive, well-structured, and visually compelling email templates using HTML, CSS, and email development best practices.

• Campaign Implementation:

  Collaborate with marketing and design teams to translate campaign goals into functional email templates, ensuring alignment with the brand guidelines.

• Personalization and Logic implementation:

Use Java script to add Personalization strings and implement conditional logic.

• Testing & Optimization:

  Test emails across multiple devices and email clients (including desktop, mobile, and web-based) to ensure flawless rendering. Optimize emails for performance and deliverability.

• Email Platform Management:

  Utilize email marketing platforms (e.g., Mail chimp, Salesforce Marketing Cloud, Klaviyo) to manage, schedule, and deploy email campaigns.

• Analytics & Reporting:

  Track and analyze email campaign performance, focusing on open rates, click-through rates, conversion rates, and other key metrics. Make data-driven improvements.

• Cross-Functional Collaboration:

  Work with the design, content, and product teams to ensure emails are on-brand, aligned with business goals, and optimized for user experience.

• Email Best Practices & Innovation:

  Stay current on industry trends, email deliverability, and new technologies to continually improve email development processes and strategies.

Technical and Functional Skills:

• Proficient in HTML, CSS (media queries), and JavaScript for email development. Familiarity with ESPs (Email Service Providers) like Mailchimp, Campaign Monitor, or similar.
• 4-6 years of hands-on experience in email development, with a strong portfolio showcasing past email campaigns.
• Strong understanding of email best practices, including responsive design, cross-client compatibility, and deliverability.
• Experience with email analytics tools (e.g., Google Analytics, ESP native reports) to track and improve
• Strong written and verbal communication skills, with the ability to collaborate effectively with designers, marketers, and product teams.